Over half of general entries have been sold for Sure Run to the Beat, London’s music 10K, with organiser IMG Challenger World noting that almost 40% of entrants have signed up for their first ever 10K running event.
Taking place on 14 September 2014, 15,000 runners will make their way around a brand new 10K course starting and finishing at Wembley Park, home to the legendary Wembley Stadium and arena, which now offers ‘great food, great shopping and great events’.
Run to the Beat is renowned for attracting runners of all abilities – from experienced club athletes to complete novices taking on a new challenge. As indicated by 40% of entrants taking part in their first ever 10K running event, the 2014 Run to the Beat will once again help spark a new generation of runners.
The event spent six successful years as a half-marathon, hosting 96,000 runners and headline acts including Jessie J, Calvin Harris, DJ Fresh and Tinie Tempah, but returns in 2014 as a shorter, more accessible 10K distance to give 10K runners the chance to experience the music-filled run with live DJs pumping out motivational tunes around the route.
Managing Director James Robinson said “We delighted to see entries selling so quickly after changing things up for 2014. It’s great to see so many first timers booking their place on the start line. Having hosted half marathons for the past six years we felt it was important to engage with a new running audience and give 10K runners or those with 10K as a goal, the chance to experience our unique sell-out event.”
Sure Run to the Beat motivates and entertains runners with live DJ stations around the route. Held on 14 September, 15,000 participants will make their way around the brand new 10K course in Wembley Park, with a top headline act welcoming runners across the finish line ready for the event after-party.
Previous events boast a festival-worthy line-up including Jessie J, Calvin Harris, DJ Fresh and Tinie Tempah, Annie Mac, Reggie Yates, MTV Presenter Yemi, DJ Goldierocks, BBC radio and TV presenter Nihal, original acid house DJ Trevor Fung and Kerrang! Radio DJ Kate Lawler.
In 2013, alongside the thousands of charity and mass runners, BAFTA Award winning actress and Golden Globe nominee, Carey Mulligan (The Great Gatsby, Drive, Never Let Me Go) lined up in support of Alzheimer’s Society and brought hubby Marcus Mumford of Mumford & Sons along for support. Meanwhile, Zero Dark Thirty actor Martin Delaney returned to the event for the fourth year, running for Kick4Life, and classical singer Laura Wright joined the unique half marathon running for Nordoff Robbins a music therapy charity.
New title sponsor Sure is seen to provide a brand alignment for the event with its ‘DO:MORE’ brand philosophy that inspires people everywhere to set goals, commit to the things that move them and pursue their passions. The product’s unique motionSENSE technology, also enables people to ‘DO:MORE’ with the deodorant/anti-perspirant responding directly to body movement, ‘so the more you move and the more you do, the more it works.’
Leukaemia & Lymphoma Research is once again the official charity for Run to the Beat. Last year was one of the most successful running events in the charity’s recent history with over 2,000 participants collectively raising more than £400,000 to invest in improving the lives of blood cancer patients across the UK.
Charity places are also available for the 2014 event via runtothebeat.co.uk/charity.
Run to the Beat is sponsored by: Sure (Title Sponsor), Fitness First (Official Health Club Partner), Leukaemia & Lymphoma Research (Official Charity Partner), City Showcase (Official Music Managers), Virgin Money Giving (Official Fundraising Partner), Bose Corporation (Official Partner), Men’s Fitness (Official Media Partner), Women’s Fitness (Official Media Partner), Runner’s World (Official Running Media Partner), Marathon Photos (Official Photography Partner).
Run to the Beat 2014 is subject to final agreement with TfL, Brent Council and other statutory bodies.
