Totally Fuelled is a new online sports nutrition retailer that is building on a trend for boxed nutrition delivered via regular subscription. Targeting the UK endurance sport community, the Totally Fuelled site already has a range of brands in its roster.
Brands encompass the spectrum of bars, gels and powder products and include: Bounce, Clif, Extreme Endurance, For Goodness Shakes, Gatorade, High5, MuleBar, OTE, PowerBar, SIS, Torq, Trek and Trioplex.
Gavin Bernard, founder of Totally Fuelled, said “As a member of Tuff Fitty Triathlon Club based in Littlehampton, West Sussex for the last 5 years I have come to love the sport of triathlon and the community that takes part in it.
“Chatting with friends in the sport, we all agreed that there were two main issues we experienced when buying sports nutrition products. Firstly, when buying online it was dull; so that in most cases you need to buy a case of product in one flavour. You then have to work your way through it before repeating the process in another flavour. The other issue was the number of times that we went to go to train only to find that we had run out of bars, gels, drink mix, etc.”
He continued, “In setting up Totally Fuelled we have looked to solve both of these problems. We offer customers the ability to build their own box with any combination of products and flavours from our wide range of nutrition, hydration and recovery brands and products.
“To make things even more convenient, they can have that box delivered once or every month. And, for inspiration, some of our triathlete and cyclist friends, including [Olympic Development Program rider turned cycling coach] Tim Kennaugh, have built their own boxes. These are available on the site, as well as training plan boxes for specific events.”
Gavin Bernard added, “Having mentioned Tim [Kennaugh], we are talking to him about setting up some fantastic events in partnership with his training company next year. We are also looking to partner with race organisers around the UK.”
Customers at Totally Fuelled can build their own, specific subscription box by looking through the list of available products, working out the combination that will suit their training needs for a month, choosing flavours and adding to the basket. After the check-out process has been completed, Totally Fuelled will send the bespoke box each month until the customer wants to change the order, pause or stop.
One-off orders can also be made using the same process, and are simply marked as single orders rather than a monthly subscription during the ordering process.
If there are items that athletes would like to add to their box but are not currently stocked, following an email request, Totally Fuelled will aim to add these brands to its stock list going forwards.
