OSMO Nutrition, the company behind the line of hydration products specifically formulated for men, women and children, has announced Will Garratt as Chief Executive Officer.
Garratt will lead all brand strategy, marketing and sales initiatives, and will work closely with Founder Dr Stacy Sims, to enhance and accelerate product development efforts towards ‘moving the brand into the daily lives of active and healthy adults and children.’
Will Garratt permanently joins Osmo after 6 months of interim leadership. An industry insider with a strong track record for accelerating sales and brand relevance, he has worked as an advisor and/or as part of senior management for a number of leading brands in the sport, fitness and nutrition markets including GU Energy, TriggerPoint Performance, Perfect Fitness, Nuun, Nike and No Fear.
“I am honoured to join such a dynamic and successful brand, and thrilled to work with Dr Sims who is literally rewriting the sports nutrition playbook with her game changing research,” said Garratt.
Dr Sims is equally excited about the working relationship with Garratt. She said, “Will and I have known each for many years and we share the same fundamental philosophy for sports performance as well as scaling a start-up business. He brings incredible experience, and being a fellow multi-time Hawaii Ironman finisher, Will is a perfect complement to Osmo’s endurance sport-obsessed culture and team.”
Dr Stacy Sims, who earned her PhD from Stanford University, is behind an emerging science that is aiming to drive new performance hydration trends, ‘causing athletes and active individuals to rethink their sports nutrition strategies.’
As a result of her research, which has led to the formulation of Osmo Nutrition products, the company is experiencing significant growth in retail across its product lines. Following the successful launch of the first ever line of sports nutrition formulated specifically for Women, Osmo continued to innovate and please parents with the launch of Osmo for Kids, the first hydration drink formulated specifically for kids.
The company notes that this combination of new products, new science and strong leadership has resulted in an infusion of funding and growth in brand awareness and sales for Osmo.
