OutsidePR has been retained by bicycle accessories and storage solutions company Allen Sports to serve as the brand’s public relations agency of record.
Alex Allen, CEO of Allen Sports USA, said, “Our team was fortunate to work with OutsidePR back when we first introduced our line of trunk, hitch, and spare tyre mounted bicycle carriers and we couldn’t be happier to partner again as we grow our line of trailers, joggers, folding bikes and innovative bike lights.”
He added, “Having seen the expansion of our branding and market position in both consumer and trade audiences, we look forward to continued success with OutsidePR’s creative efforts and expertise within the outdoor industry.”
Founded in 1965 by cycling enthusiast Richard Allen, Allen Bike Racks started as a small, garage-run operation in Lincoln, Massachusetts, providing safe and easy solutions to transport bicycles. By 1971 the family company’s bicycle carriers and storage racks were being sold nationally across the US through a number of major bicycle distributors and retailers.
Today, Allen Sports operates four warehouses nationally, two factories abroad, and sells product in over a dozen countries, including the USA, Australia and China.
“The continued expansion of Allen Sports’ consumer product line over the last nine years is a PR dream,” said OutsidePR President Gordon Wright. “With an extensive range of quality products to feature – including carbon fibre and aluminium folding bikes, child joggers, trailers, racks and durable bike lights – we can tap into a number of new and existing markets to share the Allen Sports story.”
OutsidePR will represent all Allen Sports products in both consumer and trade media outreach, focusing heavily on print, online and blog outlets.
OutsidePR is a Northern California-based boutique agency focused on outdoor and fitness-related enterprises. Among its clients are GU Energy, Pearl Izumi, STRAVA, Road ID, Ahnu, DownTek, AlterG, King Oscar, Chums/Beyond Coastal and Moji.
www.allensportsusa.com
www.outsidepr.com
