US-based, hand-built wheel manufacturer, Rolf Prima has launched an all new website at rolfprima.com – which features a fresh new look and user-friendly tools to help direct the end-user to the ideal wheel as well as showcasing the story of Rolf Prima.
Website visitors can use the new tools like the Wheel Advisor, where after answering a few, quick questions the Advisor will populate suggested wheel selections based on answers given. Also, a new tool is the Wheel Comparison that lets users compare up to four different Rolf Prima wheels at a time.
“As a small hand-built wheel company, we have a lot of variety in wheel models. We wanted a way to help our visitors choose the right wheel for them and to show them what makes Rolf Prima wheels so great,” said Brooke Stehley, Rolf Prima’s Marketing Manager.
“That meant creating an all new look as well as custom apps that would simplify the wheel selection process. The site now also lets more of our personality come through and we know that our customers have enjoyed getting the insight into our history and learning about who builds their wheels.”
Aside from the apps, the site allows the user to see behind the scenes with images and videos of the day-to-day production and what goes into building aluminium rims and high-end, performance bicycle wheels by hand.
For those who own a set of Rolf Prima wheels, riders can send in a picture of their bike for Rolf Prima’s ‘Share your bike@ page and have the bike featured on the new Rolf Prima site.
