SilverLine, the specialist digital video platform for the endurance sports industry, has released a new product – VideoAMP – which is billed as ‘the latest technology solution for events and brands leveraging the SilverLine NOW video network.’
Through SilverLine’s VideoAMP, endurance sports events and brands can benefit from the technology’s new ‘responsive design, seamless social integration, drag-and-drop video management and deeper analytics.’
Without data or hosting fees, brands can be up and running on the VideoAMP network quickly and begin to monetize their digital content.
“VideoAMP allows us to dynamically increase sponsorship and advertising opportunities for SilverLine’s publishing partners,” said SilverLine co-founder Holden Comeau. “With video sponsorships in the forecast for most brands in 2015, we’re putting video front and centre for our partners.”
VideoAMP was released to coincide with the autumn/fall marathon schedule beginning with the 39th Marine Corps Marathon on Sunday 26 October.
As the third largest marathon in the United States, the Marine Corps Marathon (MCM) continues to engage its audience year round with compelling, motivational content. The recent ‘Running MCM for…’ video series featured a collection of US Marines sharing stories of inspirational ‘Why I Run the MCM’ letters from event participants across the globe. The Marine Corps Marathon’s VideoAMP page can be found online at: mcmtv.silverlinenow.tv.
“Our event partners continue to invest in great content,” added Comeau. “We’re thrilled to be providing Marine Corps Marathon and other partners a sophisticated video technology that positions the event to increase revenues and makes it more enjoyable than ever for participants to consume video on the race websites.”
VideoAMP is scheduled to be rolled out fully to partners on SilverLine’s NOW video network within the next two months.
SilverLine Global was founded in February 2012 as a video technology publishing and advertising network focused in the endurance sports industry. The SilverLine NOW publishing network enables endurance sports events, product manufacturers, retailers and content providers to benefit from the rapid and continued advancement in digital media technology.
SilverLine NOW is accessed through partnerships with hundreds of participatory and fan-based endurance sporting events across the US and UK.
