Leading endurance nutrition manufacturer Science in Sport (SiS) has teamed up with creative consultancy The Gallery Network to launch a new marketing and advertising campaign, entitled ‘Greatness From The Inside Out’. The new campaign focuses on the theme that the human body is the most high-tech piece of equipment you’ll ever own.
The image-led campaign will initially run across digital and on posters surrounding the Tour de France in Britain and ‘promotes the unique scientific advantages of SiS’s products’, including the brand’s GO Isotonic Gels – ‘the world’s first gel of its kind’ and the winner of the Queen’s Award for Innovation.
The ‘body technology’ theme is manifested through the campaign’s animated artwork, featuring a series of athletic models and relatable answers to scientific questions on the benefits of SiS’s endurance nutrition products. SiS’s core brand message, ‘greatness from the inside out’, appears throughout the campaign.
Elaine Underwood, Marketing Director at SiS, said “This new campaign marks a step forward for SiS, with a strong emphasis on our scientific pedigree and our continued work in understanding the different nutrition needs of our customers.”
She added, “SiS is a company of firsts; we created the world’s first isotonic energy gel amongst other key market innovations and this campaign helps show why SiS products are the leading choice of amateur and professional athletes.”
Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community – in the 2012 London Olympics, 24 medal-winning athletes or teams used SiS products.
The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and hydration tablets; and SiS REGO, including protein-based recovery powders and bars. SiS products are sold in a range of retail channels, including specialist sport retailers, major grocers, high street retailers and e-commerce websites.
SiS is currently the official sports nutrition supplier to professional cycling teams Rapha Condor JLT, Madison Genesis, Pro Team Astana, Team Katusha and Trek. SiS is also currently the official supplier of sports drinks and sports nutrition to the GB Rowing Team. In addition, Olympians Sir Chris Hoy MBE and Helen Jenkins are Elite Sports Consultants and brand ambassadors.
SiS was founded in 1992 and is headquartered in London. Its manufacturing facility is in Nelson, Lancashire.
SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.
