Dan Halksworth, currently one of the UK’s best long-distance triathletes, is joining Team ERDINGER Alkoholfrei as a sponsored athlete – with immediate effect. He joins Lucy Gossage in promoting the refreshing, isotonic ERDINGER Alkoholfrei in the UK.
Dan’s career to date is notable – with two Ironman UK victories in the last two years. Equally impressive were his second place in the prestigious Challenge Fuerteventura (2012) and third place in the Koh Samui Triathlon (2013). His first event representing Team ERDINGER Alkoholfrei was Ironman 70.3 Mallorca on Saturday 10 May, where he placed 8th.
“As an athlete and a person, Dan makes a great addition to our team. I’m sure he’ll make quite a splash and together with his teammates help put the spotlight on ERDINGER Alkoholfrei,” said Florian Sosna, Head of Sponsoring at ERDINGER Alkoholfrei.
Waltraud Kaiser, Export Director of Privatbrauerei ERDINGER Weißbräu, is equally delighted. “ERDINGER Alkoholfrei is enjoying growing popularity among endurance athletes and consumers in the UK,” he said. “We therefore plan to intensify our marketing activities here in the coming years in order to strengthen our brand presence.”
Dan Halksworth will find himself in good company at Team ERDINGER Alkoholfrei. The community is the sporting home for numerous triathlon professionals, such as world record holder Andreas Raelert, two-time Ironman 70.3 world champion Michael Raelert and multiple Ironman winner Sonja Tajsich.
The ERDINGER Alkoholfrei community also includes over 400 ambitious amateur athletes in Germany, Austria, Switzerland and the UK who enjoy the benefits of an ERDINGER Alkoholfrei sponsorship.
ERDINGER Alkoholfrei is increasingly a major promoter of endurance sport and this is illustrated by its continued support for UK events in 2014. Athletes crossing the finishing line at such events as the London Triathlon, Outlaw and the Leukaemia and Lymphoma Research Blenheim Triathlon – to name but a few – can celebrate their victory with a refreshing glass of ERDINGER Alkoholfrei.
ERDINGER Alkoholfrei has been available in the UK for a number of years, and is well known internationally as ‘a refreshing isotonic recovery drink for endurance athletes.’
www.ERDINGER-alkoholfrei.co.uk
