UK multisport race organiser One Step Beyond Events has agreed a partnership with ERDINGER Alkoholfrei for all its major events in 2014, including the sold out Cambridge Half Marathon and the televised Outlaw Triathlon.
The partnership will start at the Cambridge Half Marathon in March and cover all of the GB Age-Group team qualifiers, the Outlaw and Outlaw Half and will go through to the Club Relays in August. The season will finish at the new City of Cambridge Triathlon on 14 September.
The ERDINGER Alkoholfrei team will be handing out samples to all race finishers, reinforcing the recovery message through the ‘great tasting isotonic drink’.
Iain Hamilton of One Step Beyond said “ERDINGER Alkoholfrei will help enhance our events and provide an even better athlete experience. They have some fantastic plans and we look forward to hosting members of their excellent race team at our events too “
ERDINGER Alkoholfrei beer is currently stocked at leading UK retailers Tesco and Sainsbury’s. Athletes can also locate stockists online.
There is also an opportunity to win a free crate of Erdinger Alkoholfrei every Friday by following and retweeting @Alkoholfreiday on Twitter and sharing posts via Facebook.
www.onestepbeyond.org.uk
www.erdinger-alkoholfrei.co.uk
