Telegraph Events has confirmed the re-branding of the Triathlon Plus Show, to the ‘Triathlon Show: London – Driven by SEAT’.
Following the successful launch event at ExCeL, London, in February 2014, the organising team note that the rebrand will allow the show to ‘capitalise on strong support from the industry and offers freedom to explore exciting new partnerships.’
The 2014 event took place alongside The London Bike Show and The Telegraph Outdoor Adventure & Travel Show, and attracted 45,289 visitors over four days.
Brands who exhibited at the show included Brooks, Aqua Sphere, HUUB, Tri UK and Mailsports. The event will return in the same format from 12-15 February 2015 at ExCeL, London; and the organisers estimate the show ‘will be almost 50% larger, with a predicted attendance in excess of 55,000 over the four days.’
Steve Clark, Group Show Director at Telegraph Events, said “We’re extremely confident of delivering a fantastic show in 2015 off the back of all the positive feedback that we received from the exhibitors, sponsors and visitors after its first outing. Triathlon participation is continually growing and we are dedicated to helping introduce even more people to this amazing sport.”
He continued, “The show truly captures the excitement of the industry at a time when everyone is building up to the triathlon season. With new partnerships, including welcoming SEAT back for a second year, and exciting show content, this really is proving to be a show which the triathlon industry can be proud of.”
A number of brands have already signed up for the 2015 Show, including Brooks, Wattbike and Tri UK. After a highly successful show this year, SEAT has signed a new headline sponsorship deal and will also return in 2015.
Steve Bellew, UK National Communications Manager at SEAT, said “SEAT are delighted with the results generated from our sponsorship of the shows. Our presence at the event created a fantastic focal point for the launch of the new SEAT Leon ST. We had lots of visitors showing a genuine interest in buying a SEAT vehicle, with many people taking part in test drives or registering to have a test drive following the shows.”
Companies interested in exhibiting can contact Dan Moseley, Sales Manager on +44 (0)207 931 3957.
A subsidiary of Telegraph Media Group (TMG), Telegraph Events (formerly VOS Media) is one of the largest consumer events companies in the UK, producing market leading events and publications including The Telegraph Ski and Snowboard Show London, The Telegraph Ski and Snowboard Show North, The Telegraph Outdoor Adventure & Travel Show, The London Bike Show, The Telegraph Cruise Show London, The Telegraph Cruise Show Liverpool, SalonQP, Be:Fit London, Triathlon Show: London, QP Magazine and Telegraph Ski and Snowboard Magazine.
Annually, Telegraph Events’ shows attract over 150,000 visitors.
Telegraph Media Group Limited publishes The Telegraph national newspaper 7 days a week, in print, online and on tablet and mobile reaching an audience of 70 million per month. This is a wholly owned subsidiary of Press Holdings.
