Telegraph Events – organiser of the recently rebranded Triathlon Show: London – has announced a new relationship with IMG Challenger World.
As part of the agreement between Telegraph Events and IMG Challenger World, over 18,000 triathletes taking part in the London Triathlon and the Leukaemia & Lymphoma Research Blenheim Palace Triathlon will be offered discounted entry to The Triathlon Show: London upon booking their entry places for 2015.
Planning for the show is well under way, and Telegraph Events is pleased to confirm that SEAT will again be the headline sponsor, along with Triathlon England also getting on board as a major partner.
IMG Challenger World organises ‘the world’s largest triathlon’, the London Triathlon, which in 2014 had over 13,000 participants and 30,000 spectators. IMG also organises the Leukaemia & Lymphoma Research Blenheim Palace Triathlon, and ‘many other world class mass participation events across the UK and worldwide.’
The Triathlon Show: London takes place alongside The London Bike Show and The Telegraph Outdoor Adventure & Travel Show at ExCeL, London, with one ticket allowing visitors access to all three events, and providing exhibitors with thousands of affluent visitors. In February 2014 the event attracted 45,289 visitors over 4 days and the event returns next year on 12-15 February 2015.
The organising team behind the Triathlon Show: London note that the consumer show is ‘perfectly timed to provide a fantastic opportunity for the participants, many of whom will have never taken part in a triathlon before, to ensure they have the best possible kit, equipment and training advice ahead of the race season.’
Steve Clark, Group Show Director at Telegraph Events, said “Working closely with IMG Challenger World to create a participant journey will help attract a large number of individuals to the show who are committed to taking part in a triathlon event in 2015. Meeting participants well in advance of the season will allow brands & exhibitors to talk with participants at the time when they’re in the market for new kit, equipment and training advice.”
James Robinson, Managing Director of IMG Challenger World added “The Triathlon Show: London is timed perfectly to kick start the triathlon season and will offer our participants a chance to meet with us and our sponsors, take advantage of fantastic training advice, buy the latest kit and clothing and ask any questions ahead of their training and the events.”
He continued, “We saw the success the show had first hand in 2014 and we’re looking forward to building a strong partnership with Telegraph Events, which will provide excellent benefits to both our London and Blenheim triathletes and the show.”
Telegraph Media Group (TMG) publishes The Daily Telegraph, The Sunday Telegraph, The Telegraph and The Telegraph weekly world edition. This is a wholly owned subsidiary of Press Holdings Limited.
A subsidiary of TMG, Telegraph Events is one of the largest consumer events companies in the UK, producing market leading events including the Ski and Snowboard Show London, Ski and Snowboard Show North, The Telegraph Outdoor Adventure & Travel Show, The London Bike Show, Be:Fit London and the Triathlon Show: London. Annually, Telegraph Events attract over 150,000 visitors to its events.
www.challengerworld.com
www.thelondontriathlon.co.uk
www.theblenheimtriathlon.co.uk
