The European Specialist Sports Nutrition Alliance (ESSNA) has announced that leading sports nutrition companies Vitamin Center and High5 have joined its membership.
Vitamin Center, an Italian distributor of food and sports supplements, and High5, a UK manufacturer of sports nutrition products, join ESSNA’s membership of ‘organisations committed to high safety standards and upholding EU regulations on the content and labelling of sports nutrition products.’ This follows UK company Grenade joining ESSNA in recent weeks, bringing the total membership up to 37 members.
ESSNA is the voice of the sports nutrition industry in dialogue with regulators, policy makers, the media and consumers. Its work focuses on campaigning against EU regulations that could adversely affect the sports nutrition sector, as well as monitoring and reporting irresponsible companies which flout EU law for commercial advantage and may put consumers at potential risk from dangerous products.
Dr Adam Carey, Chair of ESSNA, said “We are delighted to welcome these two hugely respected companies to our membership. We have grown significantly in the last year and this very much underlines and endorses how we as an organisation are respected as the voice of the sports nutrition industry, not just in the UK but all over the EU.
“We are confident that our work will continue to pull together responsible sports nutrition organisations from across the EU to join forces to both protect and promote the reputation of our industry.”
Mr. Vinicio Varricchio, CEO of Vitamin Center said “Consumers in Italy and across Europe are increasingly looking for effective, and safe, sports supplements. Vitamin Center has been providing quality sports products since 2002, and has become Italy’s leading online retailer thanks to its focus on consumer expectations, efficiency, quality and scrupulous regulatory compliance.
“We have recognised the common goals we have with ESSNA, and look forward to working with ESSNA to ensure a safe, affordable, legal and scientifically advanced supply of sports food supplements for Europe’s sports nutrition consumers.”
Tim Atkinson, Director at High5 said “High5 are delighted to join ESSNA. The work ESSNA do is important to ensure that the sport nutrition market meets EU regulations that are designed to inform and protect consumers. We want consumers to trust the products they purchase.”
The European Specialist Sports Nutrition Alliance is an alliance of European sports nutrition companies that was formed in December 2003.
Members of the Alliance include Adams Food Ingredients, Aminolabs, Body Temple UK, , CLF Distribution, First Milk, Future Nutrition, Iovate Health Sciences, Kinetica, Mass Nutrition Kostexperten, Maxinutrition, myprotein.co.uk, Natrol, NSF, Prometeus, Sci-MX Nutrition, Sports Supplements, Tropicana Health and Fitness Ltd, US Nutrition, USN UK, Volac, Weider Germany, NBTY Europe, BodyBuilding.com, Glanbia Performance Nutrition, PhD Nutrition, CytoSport UK, Future Nutrition, Arla Foods Ingredients, Athlete King Sports Nutrition Ltd, BULK POWDERS, Grenade, Vitamin Center and High5.
Associate members of the Alliance include HFMA (The UK Health Food Manufacturers’ Association), Weider Publishing, Fitnessboutique, LGC, Cambridge Commodities and Healthy Inspirations.
