Multisport events company, Xtra Mile Events, has announced that ERDINGER Alkoholfrei will be supporting five major Xtra Mile Events this season as part of the non-alcoholic beer brand’s expanded sponsorship program across the UK.
ERDINGER Alkoholfrei will be present at Oulton Park Spring Duathlon (16 March 2014), Ffit Conwy Llandudno Sea Triathlon (29 June 2014), Peak District Triathlon at Chatsworth (13 July 2014), Eirias Middle Distance+ and Eirias Standard Distance+ (9 August 2014) and Oulton Park Autumn Duathlon (5 October 2014).
(The confirmation of ERDINGER Alkoholfrei’s sponsorship of key events on the 2014 Xtra Mile race calendar comes hot-on-the-heels of a deal between ERDINGER and One Step Beyond Events for all its major events in 2014, including the sold out Cambridge Half Marathon and the televised Outlaw Triathlon.)
The ERDINGER Alkoholfrei team will be handing out samples to all Xtra Mile race finishers, reinforcing the recovery message through the ‘great tasting isotonic drink’. All athletes will also have the opportunity to win merchandise via their various Xtra Mile competitions.
ERDINGER will also promote Xtra Mile Events through its channels – with all sponsored events listed on the ERDINGER Alkoholfrei events calendar.
Xtra Mile Race Director Simon Hill commented, ““We are hugely excited to announce that ERDINGER Alkoholfrei will be sponsoring five of our major events this year. They are a huge name in triathlon and we are privileged to have them at the finish line of these great events.”
Further sponsors of Xtra Mile Events include Edinburgh Bicycle Co-operative (Official Bicycle Retail Partner), Starley Bikes (Official Specialist Bike Brand), Clif Bar (Official Sports Nutrition Partner), Zone3 (Official Wetsuit Partner), Aftershokz (Official Headphone Partner), Up & Running (Official Sports Retail Partner) and Athlete Matters (Official Physio and Rehab Partner).
www.xtramileevents.com
www.erdinger-alkoholfrei.co.uk
