Zone3 has announced that the wetsuit and apparel brand will be launching internationally in 2014. The expansion will see the award winning triathlon brand ‘selling in over 15 countries globally and partnering with some of best selling retailers in the world.’
As a self proclaimed organic growth brand, the announcement spells exciting times for the British company.
Started back in 2007, Zone3 has been careful not to launch into international markets too soon. With the sport growing worldwide year on year and the number of triathlon brands increasing every season, Zone3 has until now restrained from a worldwide launch, ‘sacrificing sales in the process.’
However, founder and CEO, James Lock, argued this has been the key to the brand’s success…
“For me Zone3 was never about trying to grow as quickly as possible in the shortest space of time,” James said. “We wanted to make sure that every product was absolutely as good as it could possibly be before expanding further. After five years of top industry reviews and thousands of happy customers we feel 2014 was the right time to allow retailers across the globe to have access to our range.”
The philosophy of the company has always been to grow organically and to value its retail partners. James noted that “These guys are the foundation of the business and without them we wouldn’t have been able to establish ourselves as the number one selling brand in the UK.”
Zone3 has been involved in the grass-roots tri scene in the UK over the last 7 years. Working closely with retailers, Zone3 has attended hundreds of club sessions and events, in the process creating a large, but more importantly, loyal customer base. This is a strategy that the company is keen to employ going forwards as it seeks to become the ‘world’s leading triathlon brand.’
“We are a grass roots led company and do as much as possible to work with the triathlon community,” James continued. “Our vision is that we can replicate this model worldwide, allowing as many people to benefit from our products as possible.”
Whilst international success beckons and new markets are set to be seized upon, Zone3 has its feet on the ground as it gets set to take the plunge into international waters…
