220 Triathlon magazine publisher Immediate Media has confirmed a joint venture partnership with Mercury Events to launch the National Triathlon Show at Lee Valley VeloPark in the Queen Elizabeth Olympic Park on 9-10 April 2016. The event was formerly the 220 Triathlon Show at Sandown Park, Surrey.
220 Triathlon is billed as ‘the UK’s number multisport website and magazine with an ABC circulation of 25,068 – of which annual subscriptions are 15,573. The magazine will ‘support the show as a key media partner.’
Triathlon is one of the UK’s fastest growing sports. The number of participants in 2015 is expected to top 150,000; a 60% increase over the last five years. The National Triathlon Show positioned as ‘the only event dedicated to this market and is expected to attract 10,000 visitors.’
As well as being a long-established destination for athletes, the Lee Valley VeloPark location offers features and content including the track itself, a one mile closed road cycling circuit, miles of off-road mountain bike trails and the BMX track.
Matt Miller, Managing Director of Mercury Events said “We will create an unrivalled experience for triathletes – packed with exclusive content and a brilliant trialling and buying opportunity they will not find anywhere else. The National Triathlon Show will be a destination event to buy for the 2016 season; all our exhibitors and sponsors can expect excellent return on investment.”
Steven Seaton, Managing Director of Immediate Media’s portfolio of sports titles added, “Mercury Events has a superb reputation for delivering shows that unite and add major value to their markets. We are extremely pleased to have secured them as a JV partner and look forward to announcing a series of other leading brand and media partners for the show very soon.”
As well as ‘tapping into the sport’s core support’, the show will aim to act as a gateway to triathlon for the thousands considering participating in 2016 and beyond. A release from Immediate and Mercury added that ‘over 100 exhibitors will ensure the event is seen as an unparalleled opportunity to see, demo, try and buy the newest products in the market.’
Ticket packages will include taster sessions on all the tracks, as well as scheduled trials of the latest bike and wetsuit technology from some of the sport’s best-known brands.
Helen Webster, Editor of 220 Triathlon commented, “Our readers and subscribers want a dedicated annual show of true scale and quality. Both the timing of the show – announcing the start of the season – and the location at Lee Valley VeloPark are perfect. We’re proud of 220’s position as a premium and highly-valued resource. I have no doubt the National Triathlon Show will match our audience’s high expectations.”
Mercury Events Ltd was formed in March 2012. The company is ‘committed to delivering sustainable, quality consumer shows and events that offer great value, return on investment and excellent service to all exhibitors and partners as well as the paying public.’
The 220Triathlon Show was acquired by Immediate Media Co, the publisher of 220 Triathlon, the UK’s bestselling triathlon magazine, in March 2013. Immediate is now responsible for the production and management of the show, now rebranded as the National Triathlon Show.
www.220triathlonshow.com
www.immediate.co.uk
www.mercuryevents.com
