The 2015 North American Triathlon Business International (TBI) Industry Conference starts on Sunday 25 January in sunny Marina del Rey, California, where the ‘Business of Triathlon Will Get Done’. The organizing team notes that networking, news and information, job offers, business development, mergers and acquisitions, and some fun are all part of the 5th annual conference.
The weather promises to be ‘Southern California spectacular with blue skies and 80°F (27°C) temperatures.’ Registration for the conference is still open.
A snapshot of the Sunday through Tuesday program includes:
General panels:
- Trends and horizons in triathlon
- New business ventures in triathlon
- Making social media work for you
- Small group discussion for retailers, manufacturers, service providers & suppliers; challenges and how to win in a competitive environment
- ‘Big Data Decision Making: Guiding Future Events Through Insights in the Past’; use of big data in other industries (airlines, supermarkets, etc.) and how this will affect the triathlon market going forward
- ‘High Tech Ground Game’: mechanics of how race directors, retail stores, bike fitters, coaches, manufacturers and tri clubs leverage each other, raising the conversion rates of each stakeholder
Keynote addresses/general sessions:
- An Intimate Conversation with Felix Walchshöfer conducted by Dan Empfield
- The Future of Triathlon on Broadcast and Electronic Platforms: Scott Brown, President, Universal Sports Network
- Executive Summary of Current Findings of the Triathlon Marketplace Survey: Gary Roethenbaugh, Founder, MultiSport Research
- Non-Endemic Partnership Marketing: A Transamerica Case Study: Casey Cortese, Vice President, Marketing, Transamerica
- Preview of the ITU Grand Finale and World Championships in Chicago: Christian Toetzke, CEO, Lagardere Unlimited Events
Race director track:
- The latest legal challenges in triathlon with a focus on what every race director needs to know about volunteers
- What can the industry do for participants… small discussion groups: pricing, event experience, evangelizing triathlon, athlete’s journey, recommendations to directors
- Creating effective financial management tools for your endurance event business
- Top 10 items every race director should know
Other activities and networking:
- Speed networking
- ACTIVEX morning workouts
- Lapio 5K (Monday morning, registration)
- Marina del Rey Harbor cruise (Sunday night)
- ACTIVE Network Ron Smith Awards Banquet and Celebration (Monday night)
- After Party (Monday night)
- Breakfasts and lunches (Monday and Tuesday)
Sponsors of the 2015 TBI Conference include The ACTIVE Network, Ashworth Awards, FinisherPix, Lapio Inc., Transamerica, Competitor Group, MyLaps Timing, Tritats, Chronotrack, Interbike, Life Time Fitness, Endurance SportsWire, Team Spinhead, Maxwell Medals, Leslie Jordan, Events.com, imAthlete, and IRONMAN.
Registration link for the 2015 TBI conference.
Website information for the conference
Program for the conference
Triathlon Business International is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, Triathlon Business International advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport.
