GoPro, the sports and action camera maker and ‘enabler of some of today’s most immersive and engaging content’, has announced financial results for its second quarter ended 30 June 2015.
The company has reported Q2 2015 revenue of US$420m, which is up 72% year on year. More than half of GoPro’s revenue in the quarter came from outside the United States, with GoPro cameras now sold in more than 40,000 stores worldwide.
Based on GAAP (generally accepted accounting principles), operating income reached US$46m in Q2 2015, up 377% year on year. This compares to an operating loss of US$17m in the second quarter of 2014.
“I couldn’t be more proud of our aggressive pace of innovation,” said GoPro Founder and CEO, Nicholas Woodman. “With the introduction of HERO4 Session and HERO+ LCD, we’ve launched five new cameras in the past 10 months, exciting both new and existing customers and contributing to strong second quarter results.”
He continued, “Our core business is enjoying terrific momentum as we charge forward into attractive adjacent markets.”
(In October 2013, Ironman brand owner World Triathlon Corp (WTC) confirmed GoPro as the title sponsor of the 2013 Ironman World Championship and the Official Camera of the Ironman World Championship.)
Q2 2015 and recent GoPro highlights include:
- Launched HERO4 Session featuring simple one-button control and a new form factor 50% smaller and 40% lighter than other HERO4 cameras. Innovative, water-proof design eliminates the need for a separate housing, reducing complexity and ‘vastly improving audio performance’.
- Introduced HERO+ LCD, adding touch screen convenience, in-camera video trimming and Wi-Fi/Bluetooth integration to the entry-level camera line-up.
- Released new accessories including the Ball Joint Buckle and Floaty for HERO4 Session and The Strap, The Jam, and Casey to enhance the versatility of GoPro products.
- GoPro products are now sold in more than 40,000 stores worldwide, reflecting the addition of new retail customers, increased store counts with existing customers, and international expansion.
- According to NPD, GoPro accounted for 4 of the top 5 products on a unit basis in the combined digital camera and camcorder category, in the US for Q2. In the same category, on a dollar basis, GoPro capture devices accounted for 3 of the top 5 products. GoPro was also the leader in accessory unit sales with 8 of the top 10 selling accessories.
- Increased shipments of Point-of-Purchase (POP) displays by over 40%; linear feet of new POP displays increased over 75% for the first six months of 2015, year on year.
- International sales totaled more than 50% of Q2 revenue; combined EMEA and APAC revenue was up 126% year-over-year. China is now a top ten revenue-generating country for GoPro.
- Announced a GoPro-branded quad-copter to debut in the first half of 2016. Also announced a Six-Camera Spherical Array for shooting virtual reality and Odyssey, a 16-Camera Array unveiled in partnership with Google’s Jump initiative.
- GoPro is the official camera of the Tour de France. GoPros are mounted on riders and their bikes, providing ‘never-before-seen perspectives on the world’s most prestigious cycling race’.
- GoPro Motorrad Grand Prix of Deutschland viewed live by more than 9 million people across Europe; millions more viewed the broadcast in other countries. Each GoPro Course Preview video generated more than a half million views each.
- The GoPro Mobile App was downloaded 2.5 million times in Q2, totaling over 18 million cumulative downloads; Q2 installs of GoPro Studio exceeded 1.7 million, up over 100% year-over-year.
- Unveiled GoPro Licensing, a content licensing portal that professionals can use to search, sort, and request a license to content from GoPro’s rapidly growing library.
