In a sports world filled with brands promising ‘marginal gains’ of speed, endurance and performance, Endurance Conspiracy aims to offer an alternative and a welcome breath of fresh air. ‘Comfortable, conscientious and art-driven’, the casual apparel brand has a diverse product range.
The brand aims to represent the lifestyle, and capture the very essence of endurance sport. From bold graphic t-shirts and warm comforting hoodies; to striking cycling kit and statement caps – the Endurance Conspiracy range should offer up something for everyone.
Endurance Conspiracy is now coming to the UK. The colourful, creative designs are now available via the UK website – enduranceconspiracy.co.uk, and the Colorado based brand is working with the team at Avalanche Sports Marketing to make the popular clothing range available to all British athletes.
So what is Endurance Conspiracy all about then?
Endurance Conspiracy was founded back in 2008 by two professional triathlete brothers, Tony and Tim De Boom. Both Tony and Tim wanted to produce a brand that represented their own lifestyle. As Tony said, ‘’We consider Endurance Conspiracy to be more than just a brand – we’re a laid-back lifestyle with soul.
“We love the idea that t-shirts can be used as an autobiographical compilation of one’s life, a conversation piece and even valued as a precious souvenir. We embrace the casual aspect of doing it just for the sake of doing it.’’
And so Tony used his extensive background in art and design, as a self taught artist having previously undertaken custom artwork for the likes of Red Bull and Jack Johnson, to get to work on the new brand’s clothing range. Things quickly grew from there and Endurance Conspiracy is now a popular brand across the US.
Endurance Conspiracy is already going down well amongst athlete circles in the UK. The team is pleased to welcome on-board its first athlete ambassador, IRONMAN triathlete Lucy Gossage.
Lucy said, “I absolutely love the Endurance Conspiracy kit. As an athlete I often find myself neglecting my ‘downtime’ kit, and I am sure this is common for many athletes out there – who find themselves overrun with ‘lycra-based ensembles’. The t-shirts especially are so cool, very comfy and clearly made from the highest quality materials – I’m a massive fan!”
To celebrate its UK launch the team at Endurance Conspiracy is offering a ‘Buy Two get One Free’ incentive as an introductory offer. This is valid across the whole Endurance Conspiracy product range.
www.enduranceconspiracy.co.uk
www.avalanchesportsmarketing.co.uk
