Cycling apparel specialist Castelli is looking for a skilled Senior Marketing Professional to join the company’s growing marketing team at its HQ in Fonzaso, Italy. The role requires someone with a solid brand/marketing background and the ability to bring fresh ideas and solutions.
Role:
- Work with members of the marketing team to develop and implement marketing strategy aligning with global initiatives
- Actively partner and collaborate with crossfunctional people, including corporate communications, online business unit, creative designers, photographers, product marketing to ensure a coordinated and consistent message and focus across all customer touch points
- Maintain a marketing communication calendar for the world of activities and content, ensuring integration/alignment with all marketing functions (digital and print, retail marketing, PR, product marketing, local and international events, etc)
- Creation and publication of a wide range of different marketing materials in line with marketing plans
- Annual planning and financial budgeting in cooperation with members of the marketing team
- Lead and implement multiple packaging and visual merchandising projects to enhance the overall value and visibility of products at the point of sale
- Work closely with product and creative teams, and assist with new product launches
- Work with photographers and videographers to develop print and online content
- Maintain relationships with freelance professionals and industry contacts
- Work with Castelli’s Social Media and Design Team to determine best online practices, formats, new technologies and partnerships to drive brand presence
- Write editorial content for various mediums (digital and print)
Requirements:
- 4-6 years of experience in marketing, retail marketing, project management or related field
- Strong ability to think both creatively and strategically in terms of brand and customer growth
- Strong analytical and project management skills
- Crossfunctional multi tasker (product, media/PR, sales, sports marketing, events)
- Ability to understand customer behaviours / environment, and apply to business strategies and campaigns
- Experience working with creative agencies and photographers
- Strong analytical and project management skills
- Very detail focused and ability to drive projects
- Strong communication skills and team player
- Ability to meet demanding deadlines while managing multiple projects
- Excellent communication skills (written and verbal) in both English and Italian (non-Italian speaking candidates with a willingness to learn will be considered)
- Strong presentation and public speaking skills
Preferred qualifications
- Passion for cycling
- Proven ability to plan and drive projects
- Good Italian communication skills (verbal)
- Knowledge of the apparel industry within the cycling business and retail space
- Experience with WordPress, social networking, Google Analytics
- Good knowledge of at least another language beyond English
- Experience with Adobe Photoshop and Indesign
- Experience in a retail space or visual merchandising
- Willingness to travel and work outside normal business hours
To apply candidates can submit a cover letter and resume via the online form at: castelli-cycling-career.com.
