Challenge Family has announced a partnership with blueseventy, the global wetsuit, apparel and accessories brand, wherein the brand is named the Official Wetsuit of Challenge Family in the United States.
The partnership includes the entire portfolio of nine Challenge Family races in the US and follows the recent announcement of blueseventy as the swim course sponsor for Challenge Family’s flagship event, Challenge Roth.
“As a brand we’re obsessed with the athlete experience and the details that empower swimmers to reach their personal bests,” said John Duquette, Managing Director for blueseventy. “Challenge Family embraces a similar philosophy, so it’s an ideal match and we’re excited to ‘jump in the water’ with the entire US series as well as Challenge Roth.”
In the US, athletes will benefit from blueseventy’s advanced product technology and expertise at Challenge Knoxville, Challenge Quassy, Challenge Williamsburg, Challenge Atlantic City, Challenge Pocono Mountains, Challenge Maine, Challenge Cedar Point, Challenge Rancho Cordova and Challenge Florida.
Blueseventy will offer extensive wetsuit demo and rental programmes in conjunction with each race, allowing athletes to test and truly understand the features that ‘set blueseventy wetsuits apart’. Each event will also feature expo sales. Additionally, the Challenge Triathlon Team of ambassador athletes will be invited to serve, by extension, as ambassadors for blueseventy.
“It’s a natural fit to join forces with blueseventy,” said Eric Opdyke, Operations Director for Challenge Family Americas. “The company shares our core values of creating products and programmes with the athlete front of mind. We’re eager to get to work with them to ensure that our participants have the best possible experience in the water.”
www.challenge-familyusa.com
www.blueseventy.com
