Scottish apparel specialist Endura has confirmed it is the official performance apparel sponsor for Danny MacAskill’s mountain biking projects. The Scottish street trials pro and YouTube sensation now acts as an Endura Brand Ambassador riding Endura MTB products; and he will be part of Endura’s testing pool, ‘supplying invaluable product feedback.’
Danny MacAskill became famous through his street trials video ‘Inspired Bicycles’, filmed by Dave Sowerby, receiving several hundred thousand views overnight on YouTube back in 2009 and quickly becoming the first cycle video on the online channel to rack up over a million views.
To date this video has been watched over 36 million times and the ground breaking riding round Edinburgh’s urban landmarks remains an inspiration to riders young and old. His latest video hit, ‘The Ridge’, published seven months ago, showcases the breath-taking scenery of the Isle of Skye with Danny riding blood-curdling lines along the Cuillin ridges. It has already achieved over 34 million views on YouTube and a BBC documentary on ‘the making of’ was shown on TV.
Endura notes that it and the MTB star have got a lot in common, ‘sharing a proud Scottish heritage, strong mountain biking roots and a constant but unassuming desire to improve, ensuring the deal is set to be a perfect match.’
Endura’s Director ofPproduct, Pamela Barclay, said “There is a self-confidence in the combination of a rapidly growing Scottish brand linking with a Scottish living legend in the bike sector. We believe it is a powerful partnership for both sides but also great for Scotland and reinforces this wee country’s position as a hub of biking excellence.”
Danny MacAskill added, “From working in bike shops, Endura has always been the brand on the shelf that’s been the most reliable kit, and I think it makes a really good sync, especially being a Scottish brand as well. I think it’s a relationship that could work really well and also help me look good on the trails.”
www.endurasport.com
www.dannymacaskill.co.uk
