The island of Palau has been added to the member destinations featured in the XTERRA Resorts Collection.
TEAM Unlimited, owner of the XTERRA World Tour, announced the new XTERRA Resorts travel related initiative in March, aimed at the active lifestyle sports market. The XTERRA Resorts Collection is a marketing membership consortium for resorts destinations and properties that feature the activities, facilities, adventure and services attractive to active lifestyle travelers.
Upon arrival in Palau, endurance sports enthusiasts have an array of active adventures to choose from including diving, water sports, hiking, cultural tours and long swims in crystal clear waters.
Palau offers travelers a wide variety of hotel accommodation, from full-service, luxury resorts and moderately priced bungalows, to economical motels and bungalows modelled on traditional architectural styles. While many of Palau’s guests prefer to stay in the town of Koror, where most resorts and motels are located, some prefer the more private and secluded bungalows of the northern and southern islands.
Whether price, comfort, or lifestyle are considerations, Palau’s natural beauty should ensure a pleasant experience and a memorable stay.
The www.XTERRAResorts.com URL is the portal through which travellers will find information, promotions, and descriptions of the benefits and activities of destination resorts and properties.
Key points of the XTERRA Resorts plan:
- Member destinations will be invited to join based upon the sports/recreation activities, facilities, and services they offer in or nearby their respective resort area.
- Member destinations must demonstrate a commitment to this active lifestyle traveler demographic target market
The initial marketing launch of XTERRA Resorts will be a US$3 million campaign of national television, events, digital media, social networking and marketing communications.
www.XTERRAResorts.com
www.xterraplanet.com
