Diamondback Bicycles entered the triathlon market at this past Ironman World Championship in Kona, Hawaii, with the introduction of its ‘game-changing Tri/TT bike’, the Serios. Diamondback is now continuing its outreach for the new bike sub-brand by becoming the official bike sponsor of the Wildflower Triathlon – taking place on 1 May at Lake San Antonia, California.
The event will serve as the first opportunity for consumers to purchase and race the Serios. Diamondback will offer registered riders an exclusive opportunity to get their hands on the very first batch of Serios bikes and will begin a pre-order program in March.
“It was easy to choose Wildflower for our consumer introduction of the Serios because it is such an iconic and amazing event,” said Steve Westover, Director of Marketing at Diamondback Bicycles. “Wildflower is so much more than a race, it’s an experience, and that’s where we feel triathlon is heading. Partnering our bike with this fun filled event aligns with the Diamondback customer and our shared values in a healthy lifestyle.”
First held in 1983, the Wildflower triathlon takes place on the first weekend in May at Lake San Antonia in central California. Known by many as ‘The Woodstock of Triathlon’, Wildflower offers participants a half-Ironman distance course, an Olympic-distance course, and a short or ‘sprint’ mountain-bike course, which are all known for their gruelling hills.
The Wildflower Triathlon is one of the largest triathlon events in the world and brings in roughly 7,500 athletes and over 30,000 spectators each year.
“We are excited to partner with Diamondback and be part of its new Serios Triathlon bike launch,” said Colleen Bousman, President of Wildflower organizer Tri-California Events. “Wildflower is known for launching some of the best elites careers, so teaming up with Diamondback to support its new triathlon bike seemed like a great opportunity. We all remember having Diamondback as our first bike as a child, now we get to have fun with Diamondback at Wildflower leaving yet another lasting impression.”
Tri-California Events is an event management company producing triathlon, swimming and running races throughout California including the Wildflower Triathlons, Alcatraz Challenge Aquathlon & Swim, The Triathlon at Pacific Grove, and Scott Tinley’s Triathlon.
In addition, Tri-California serves as the race production company for the Nike Women’s Marathon and The San Francisco Giant Race. At Tri-California, the company’s goal is to motivate individuals of all ages and fitness levels to lead a healthier lifestyle by ‘exercising with purpose’ and participating in an endurance race.
Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. From its roots in the BMX world to new innovations in road, hybrid and full-suspension mountain technologies, Diamondback continues a legacy of ‘building the finest bikes for today’s most aggressive riders.’
www.tricalifornia.com
www.diamondback.com
