The Uplace-BMC Pro Triathlon Team has launched the Uplace-BMC Age Group Team. As the organisers point out, with this new initiative, from now on, every age group triathlete can grab the opportunity to join the Uplace-BMC Triathlon Team and become a teammate of Dirk Bockel, Will Clarke and Corinne Abraham.
Age group athletes can wear the same outfit as Ronnie Schildknecht, Sofie Goos and Helle Frederiksen and receive first hand tips and advice from team members, which also include Liz Blatchford, Bart Aernouts and Romain Guillaume.
Uplace-BMC notes that over the last years, triathlon has been seeing increasing popularity and has seen a growing professionalization of the sport. With the launch of the Uplace-BMC Age Group Team, the Uplace-BMC Pro Triathlon Team wants to create a platform to ‘engage more with our fans and the triathlon community.’
Uplace-BMC wants to offer the opportunity to feel connected with the professional team. A release from the organisation notes ‘It is our aim to create a community around our professionals offering age group athletes and fans the opportunity to really connect with the pro athletes and feel part of the Uplace-BMC Team. We would like to offer a unique fan experience to all our future age group members.’
Uplace-BMC Pro Triathlon Team manager Bob De Wolf confirmed “With the launch of the Uplace-BMC Age Group Team we want to intensify the connectivity to the team. We want to share the experience and knowhow of our professional team with our fans and future members.”
He added, “We want to create a real connection with the professional athletes for example through chat sessions and first hand expert advice. The Uplace-BMC Age Group Team allows them to stay in touch with their professional teammates, enjoy the team’s know how and have the latest info of the team.”
The Uplace-BMC Pro Triathlon Team is billed as the largest, most ambitious project in professional triathlon today. Nine world-class athletes race for Uplace-BMC: Corinne Abraham, Bart Aernouts, Liz Blatchford, Dirk Bockel, Will Clarke, Helle Frederiksen, Sofie Goos, Romain Guillaume and Ronnie Schildknecht.
Real estate group Uplace and bike manufacturer BMC Switzerland serve as the team’s main sponsors. Additional support is provided by: Shimano/Pro bike components, Pearl Izumi race and training clothing, Etixx sports nutrition, Lululemon casual clothing, Continental tubulars, Giro helmets, Tacx bike trainers and drink bottles, fi’zi:k saddles, sailfish wetsuits, Sands Beach Active for warm weather training, BMW Le Couter, adidas Eyewear, Ogio lifestyle and sports bags, Technogel mattresses and pillows, Bakala Academy sports-scientific support, Best Swim Centre, Sportoase pool and gym facilities, Assumax insurance and Scicon bike bags.
