ENVE Composites has partnered with IRONMAN as the Official Wheel of the 2015 IRONMAN World Championship presented by GoPro.
“ENVE, with its continued focus on aerodynamic technology, has been one of the leading competitive brands within the industry, and we are looking forward to partnering with them for the 2015 IRONMAN World Championship presented by GoPro,” said Cameron O’Connell, Senior Director of North American Sales for IRONMAN.
“ENVE has become synonymous with performance amongst our core triathletes, and this partnership reinforces that ENVE is invested in IRONMAN and its participants.”
ENVE debuted on the triathlon world stage with the launch of the Smart ENVE System, a complete line of aero wheels and components. This system was developed through a partnership between ENVE and Simon Smart – Founder of Smart Aero Technologies.
The Smart ENVE System line of wheels and components aims to offer real world aero performance thanks to exclusive in-frame testing and development in the Mercedes-Petronas F1 wind tunnel. From this development, ENVE has produced ‘a faster, more stable wheel by optimizing the front and back wheels for the airflows specific to the front and back regions of the bicycle.’
“We are extremely excited to partner with IRONMAN as the Official Wheel of the 2015 IRONMAN World Championship presented by GoPro,” said Sarah Lehman, ENVE CEO. “Kona is a very special place for ENVE. It is the place where we were inspired to become triathletes ourselves, as well as a more triathlon centric company. We look forward to seeing our athletes and sharing the ENVE aero story and ride experience at this year’s IRONMAN World Championship.”
Located in Ogden, Utah, ENVE Composites is a manufacturer of handmade carbon fibre bicycle rims and components. ENVE designs and manufactures 100% of its rims in their Ogden, Utah, USA facility.
The company adds that, by ‘partnering with the prominent frame builders of our time and the world’s best athletes, ENVE combines the best composite technologies with real world athlete feedback to provide our customers with the ultimate in performance, durability, and quality.’
