Erdinger Alkoholfrei and leading race organiser Human Race have confirmed a new partnership for 2015. Attending all 12 of the triathlon events in the Human Race calendar as well as the Eton Swim, ERDINGER Alkoholfrei will be on hand to ensure ‘everyone crossing the finish line enjoys a cold, refreshing isotonic drink.’
Joining forces with Human Race allows ERDINGER Alkoholfrei to build on its success over the last two seasons. Competitors at one of Human Race’s flagship events, the Windsor Triathlon, along with those taking part in its largest swimming event, the Eton Swim, and Human Race’s other triathlon events will be able to experience the benefits of the recovery drink as they celebrate their sporting achievement.
With a perfect balance of minerals and B-vitamins, ERDINGER Alkoholfrei is positioned as a natural isotonic drink for everyday runners and Olympic athletes alike.
ERDINGER Alkoholfrei is brewed under the strict Bavarian Purity Law. This is a world-renowned symbol of quality and craftsmanship. The hops are sourced exclusively from the Hallertau region, about 50km from the brewery, the malt is from the purest grades of wheat and barley and the water comes from the brewery’s own freshwater spring.
This, together with skill and attention to detail, guarantees ‘outstanding taste, flavour, quality and performance – setting ERDINGER Alkoholfrei apart from the competition.’
ERDINGER Alkoholfrei and Human Race will help every athlete crossing the finish line celebrate their victory in style. Athletes can sign up for one of the few remaining places in the Windsor Triathlon or another Human Race Triathlon or swim in 2015 to celebrate with an alcohol free beer at the finish.
ERDINGER Alkoholfrei is increasingly a major promoter of endurance sport and this is illustrated by its continued support for UK events in 2014. Athletes crossing the finishing line at such events as the London Triathlon, Outlaw and the Leukaemia and Lymphoma Research Blenheim Triathlon – to name but a few – can celebrate their victory with a refreshing glass of ERDINGER Alkoholfrei.
ERDINGER Alkoholfrei has been available in the UK for a number of years, and is well known internationally as ‘a refreshing isotonic recovery drink for endurance athletes.’
www.humanrace.co.uk
www.ERDINGER-alkoholfrei.co.uk
