Project Clothing has announced the signing of 13-time iron-distance champion Gina Crawford of New Zealand. Ahead of the biggest race on the IRONMAN calendar, the IRONMAN World Championships in Kailua-Kona, Hawaii, Crawford will make her debut in her custom Project Clothing race suit. The partnership will see the Kiwi pro triathlete in Project Clothing for ‘several years to come.’
Project Clothing is building momentum in the triathlon apparel scene with some of the biggest names in the sport choosing to sign with the Melbourne based company. Australian owned and designed Project Clothing is the maker of custom technical clothing.
Gina Crawford joins an impressive stable of triathlon stars wearing the brand including Luke Bell, Emma Jackson, Ryan Bailie. Meanwhile, Project’s compression range is the choice of two-time world number one ITU star Gwen Jorgensen.
For Project’s owner Graeme Clarke, R&D is a key focus and is a big part of the company’s overall mission – as too is athlete satisfaction.
“As a brand we feel it is important to build clothing that is not only sport and race specific but also gender specific – and so when we were approached by Gina to look at working with her on her immediate Kona campaign and beyond – we really didn’t hesitate at all in accepting her into the Project family.”
Gina Crawford added, “I’m really excited and happy to be forming a relationship with Project. I am not only impressed with the quality of all of their products, which will have me fully kitted for my cycling and running training needs, but how far they are willing to go that extra mile to help me get the best and most comfortable fit for my race clothing.”
She continued, “They are exactly the kind of sponsor I like to get on board with, just so passionate about their products and committed to their goal of making the best fitting and comfortable performance products on the market. I am really looking forward to kicking off my partnership with Project at the IRONMAN World Championships in Hawaii.”
It’s an exciting time for Crawford who will be aiming for her fifth top ten finish at Kona to add to her impressive resume and for Clarke it’s that experience and knowledge that will help guide a focus on a women’s specific endurance range for Project Clothing in 2016 and beyond.
“Gina has an amazing record over a number of years in the sport and this will allow us to use her experience and focus to develop a women’s specific triathlon long course range to add to our products,” Clarke said.
He added, “Currently we have produced a cutting edge race kit for Gina to race in Hawaii which incorporates technology from a number of sports to help her increase her performance in each leg of the race. So rather than just one piece of clothing we have made a range that Gina can use depending on the conditions and the situation on the day.
“We have also supplied Gina with our brand new V2 compression range to help her recover and travel to Hawaii to ensure she is in the best possible condition for the race.”
www.projectclothing.com.au
www.ginacrawford.com
