Fitbit, the ‘global leader in the connected health and fitness category’, and Strava, the leading global community of runners and cyclists have formed a partnership. Under the new deal, the integration of Fitbit devices into the Strava platform lets users sync seamlessly between both Fitbit and Strava apps.
According to a release from Fitbit, this empowers users of the entire award-winning Fitbit activity tracker line-up to track their all day activity, track their exercise and maximize their workouts, as well as connect, compete and engage with other performance athletes on Strava.
Now athletes can use:
- Strava for the intensive time when they are cycling and running; and to connect with friends, teammates, clubs and pro athletes; and
- Fitbit to track their all-day health and fitness, in addition to workouts with advanced trackers such as Fitbit Charge HR and Fitbit Surge, for ‘insights into their overall health from the moment they wake and all through the night’
“At Fitbit, we are constantly innovating to bring best-in-class trackers and the most motivational tools to our users, evolving our ecosystem to find new ways to empower people to reach their health and fitness goals,” said James Park, CEO and Co-Founder of Fitbit.
“By integrating with Strava, users get the best of both worlds: powerful workout analysis, training tools and an amazing social experience with Strava; and all-day and night insights of their most important workout and health stats with Fitbit. With automatic syncing between both their Fitbit and Strava accounts, users get the most complete picture of their health and fitness, letting them concentrate on what’s important to them – their performance.”
“Strava works with dozens of activity tracking and GPS devices, but this two-way integration with market-leader Fitbit is the first of its kind,” said David Lorsch, VP of Business Development at Strava.
“Strava athletes using a Fitbit device like the Fitbit Surge can now choose to record their runs or rides with Strava and connect with our global community, while using their Fitbit tracker and interactive tools to get a comprehensive view of their all-day activity and sleep patterns.”
By connecting Fitbit and Strava, where both leading platforms are known for their global and competitive communities, consumers now have ‘the ultimate tools to challenge themselves to move more and set records.’
With its large community of global users, Fitbit delivers ongoing encouragement, rewards and friendly competition to help users successfully reach, and beat, their goals:
- With Fitbit products, users tend to be 27% more active when they connect with one or more friends
- On average Fitbit users who compete in Fitbit Challenges increase their activity by more than a mile per challenge
On Strava, connecting with friends, professional athletes, teammates and clubs provides ‘additional motivation, competition and inspiration for all athletes, all day long; designed by athletes, for athletes, Strava unites millions every day through the sports they love.’
Fitbit and Strava users can find even more motivation through personalized streaming video workouts from FitStar, now part of the Fitbit family, with two handcrafted Strava-inspired sessions for runners and cyclists to improve strength and prevent injury with the FitStar Personal Trainer app:
- ‘Strava 26.2’ builds stability and strength to help runners at all levels get race-day ready
- ‘Strava Core Challenge’ includes high-intensity moves, encouraging cyclists to overcome even the toughest hills
Availability
The Fitbit and Strava integration is now available to users in both communities worldwide. The Fitbit app is the top downloaded app for connected fitness devices on Apple iTunes, Google Play and Windows Phone stores. The Strava app is available on Apple iTunes and Google Play. The FitStar apps are available on Apple iTunes store.
