Following confirmation of a multi-year partnership, IRONMAN and IRONMAN 70.3 competitors at seven races in Europe will now benefit from High5’s sports nutrition range on course.
The multi-year partnership between High5 and IRONMAN covers IRONMAN 70.3 Vichy, IRONMAN 70.3 Luxembourg, KMD IRONMAN 70.3 Kronborg, KMD IRONMAN 70.3 Aarhus, IRONMAN Vichy, IRONMAN Maastricht-Limburg and KMD IRONMAN Copenhagen.
Wendy Lee General Manager at High5 said, “High5 is a perfect match for Ironman races. We have been leading the way in endurance sports performance with our scientifically developed products. Independent research has also shown athletes can go substantially faster and further following our Advanced Nutrition Guides.”
Thomas Dieckhoff (CEO IRONMAN Europe, Middle East and Africa) added: “We are proud to cooperate with High5 as a successful and experienced partner on sports nutrition at selected races throughout Europe. Our athletes demand and deserve only the highest quality products.”
High5’s award winning EnergySource will be the on course sports drink at the selected events. As the company notes, the 2:1 Fructose carbohydrate mix with key electrolytes means athletes can consume up to 90g carbohydrate energy per hour and stay well hydrated throughout.
To mark the partnership, High5 IS giving away entries to each race. For more details and to enter, athletes can visit highfive.co.uk/ironman-competition.
High5 is a UK company. It notes that by ‘Combining a practical no-nonsense approach with the latest developments in sports science, High5 products are always leading edge and 100% fit for purpose.’ High5 is the on-course nutrition at more than 400 races and events in the UK and Europe.
