imATHLETE, a sports registration company that is ‘changing the way event organizers engage with athletes’, and PEAR Sports, a leader in interactive audio-based training, have announced an exclusive partnership for event training and race day coaching that combines PEAR’s mobile platform with world class coaches to create a ‘one-of-a-kind athlete experience’.
imATHLETE will offer its members a race-specific training and coaching programme leveraging PEAR’s patented method of dynamically personalizing the athlete’s workouts based on individual fitness needs. Additionally, PEAR’s coaches will help athletes reach their goals on race day by guiding and motivating them throughout the race.
“We are very excited about the relationship with PEAR,” says imATHLETE CEO, Jeff Matlow. “We know our registration partners are always looking to more frequently engage their participants in unique ways. With PEAR, we can now provide a community-driving training solution that equally benefits the participants and the event organizers.”
Through the partnership, PEAR and imATHLETE will offer a multitude of training and personal coaching plans varying from full marathon plans to the popular ‘Zero to 5K’ training plan. PEAR brings some of the best endurance coaches in the world to personally coach imATHLETE event participants, including Deena and Andrew Kastor, Matt Fitzgerald and Jenny Hadfield. Every racer’s goals and level of competitiveness will be matched with a coach and a PEAR programme that meets their fitness level.
Additionally, unique ‘Day of Race’ experiences will help imATHLETE runners achieve their goals with PEAR’s coaches on race day. The ‘Day of Race’ will guide runners with real-time coaching throughout select events to offer tips, performance stats and points of interest along the race route.
“We’re excited to bring our innovative coaching programmes to imATHLETE,” notes Christian Schauf, Vice President of Marketing for PEAR. “Now runners everywhere who are training for an upcoming event will get world-class coaching that evolves with their fitness levels throughout pre-race workouts, and then will motivate them to reach personal goals on race day.”
imATHLETE blends registration, fundraising and e-commerce technology with ‘the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports’. imATHLETE is one of the fastest growing companies in the market – with clients and partners that include the ASICS Los Angeles Marathon, Austin Marathon, 500 Festival Mini Marathon, Bike New York, GORE-TEX Philadelphia Marathon, Dallas Marathon, Twin Cities in Motion, American Trail Running Association, and ‘thousands of others’.
With a vision to make the latest in training science accessible, PEAR Sports introduces an intuitive technology that guides users through every step of their fitness journey. With over 500 unique workout programmes, users can experience interactive audio workouts, personalized trainings and have access to some of the world’s most talented athletes and fitness experts. By handling all the measurements and data for the user, PEAR keeps the user focused on the goal. The interactive software ’empowers users to train smarter for better, faster results’.
www.imATHLETE.com
www.pearsports.com
