Footwear and accessories specialist, Implus, which also owns TriggerPoint Performance, has announced a new partnership with the MCNS Group. The partnership engages MCNS as the official distributor for TriggerPoint, Sof Sole, Sof Comfort, Airplus, Little Hotties, Perfect Fitness and Sneaker Balls throughout South Africa.
MCNS established its operations in late 2002. Today, MCNS imports over a dozen international brands within the sports, wellness, outdoor and pharmacy markets. MCNS upholds the philosophy of creating dedicated brand results through a concentrated sales focus, effective training as well as communication, marketing and branding initiatives.
“Partnering with the MCNS Group opens up a bevy of new opportunities,” said Matt Carter, VP of International Sales for Implus. “With the MCNS Group as the official distributor, we enable select Implus brands to spread their distribution and build incremental business across the globe.”
Starting on 1 April 2015, this marks the ‘first official distribution point of TriggerPoint for Implus within the South African market, and adds to the 70,000 doors worldwide where Implus products are sold.’
“Implus’ brands offer the perfect complement of accessories to our growing customer base,” said Marc Smith, CEO at the MCNS Group. “With our logistics, sales, merchandising, training, and marketing capabilities, we are confident we can build brand equity for TriggerPoint with several sporting goods, outdoors, pharmacy and general footwear retailers, as we have with the other Implus brands.”
Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative provider of footwear, outdoor and fitness solutions.
Implus’ brand family includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Penguin, Perfect Fitness, ICETrekkers, FitDeck, DryGuy and TriggerPoint. From insoles, socks and shoe care to seasonal accessories and wellness solutions, Implus distributes in over 75,000 retail outlets across North America and in 70 countries worldwide.
