Brightcove, a provider of cloud services for video, has announced the availability of Brightcove Gallery Live Event, which provides a ‘live-event-in-a-box’ solution for companies who want to live stream events for external and internal audiences.
Live Event is built within Brightcove Gallery, the company’s video experience publishing solution, and provides marketers and corporate communications professionals with ‘an easy-to-use toolkit to promote and publish live streamed events without dedicated IT or other technical support.’
With this new release, Brightcove Gallery adds support for live events to its’ current capabilities to create video destinations, including video landing pages and video portals, that drive business results.’
Brightcove Gallery Live Event aims to provide enterprises with an easy-to-use toolkit to build a live event destination that seamlessly matches the look and feel of the owner’s web property and incorporates best practices to drive meaningful business results. The toolkit provides a set of intuitive templates to create video experiences that drive audience engagement for each stage of the live event lifecycle:
- Pre-event promotion – For the pre-event stage, marketers have features such as a countdown clock, a calendar event download, lead capture forms, and social sharing widgets to capture site visitor interest, create buzz around the event, and allow companies to promote live events before they air.
- Live event streaming – During the live video event, the destination page features the live video while supporting social widgets; and chat features foster engagement and create a sense of community around the event.
- Post-event VOD – After the live stream, the post-event tools enable organizations to create video-on-demand (VOD) sites of the live event content and implement calls-to-action (CTAs) for follow up. There is also an option for site visitors to submit email addresses to subscribe to future events or notifications from the brand.
Availability
Brightcove Gallery Live Event is available through the Brightcove Video Marketing Suite (VMS), and is available automatically to all VMS customers. Customers who do not have VMS may upgrade from Video Cloud by contacting their account manager or by visiting brightcove.com.
The Brightcove Video Marketing Suite offers a comprehensive solution for organizations to publish and distribute video for brand awareness, lead generation and conversion, internal communications, live events, human resources, and training.
VMS includes Video Cloud for content ingest, playback, media management, publishing, and analytics, Gallery for fast and easy publishing of video portals and web pages, and Audience for lead tracking and scoring.
“There is tremendous demand from marketers and communications professionals who want to deliver live experiences to engage their audiences in a personal way,” said Linda Crowe, Vice President, Digital Marketing at Brightcove.
“With Brightcove Gallery Live Event, we are making the power of live video more accessible than ever with an intuitive toolkit that makes it easy to create destination pages to promote and publish live streamed events.”
She continued, “This new solution is yet another feature in the Brightcove Video Marketing Suite that is built specifically for marketers to make video a powerful part of the modern marketer’s toolset.”
“SilverLine empowers event production organizations such as marathons, cycling, and triathlon events to use video year-round in order to engage with participants and fans,” added Holden Comeau, Co-founder at SilverLine.
“Live video is a natural fit on race day. It amplifies existing event sponsorships, and it creates entirely new inventory for brands and sponsors to connect with this attractive audience. We recently used Brightcove Gallery Live Event template for an event that had a very fast turn-around requirement. We were able to deliver an amazing product and experience, and we kept the costs in line with what the event needed.”
Brightcove is a leading global provider of cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that aim to reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices.
Brightcove has more than 5,000 customers in over 70 countries that use the company’s cloud solutions to publish high-quality video experiences to audiences.
