POC’s new Fondo range is positioned at ‘more than pure performance or covering a defined distance’, it is focused simply on ‘giving a rider the best experience possible on a bike.’ As the accessories specialist points out, cycling can take a rider anywhere and everywhere and with each ride new challenges dictated by weather, distance, and intensity will have an impact.
The goal with POC Fondo has been to develop road cycling apparel that has performance, function and comfort at the core to improve everyone’s ride.
The POC Fondo range will be launched at Eurobike 2015 and available in store with the brand’s retail partners in spring 2016. The Fondo range will consist of classic and light jerseys, bib shorts, wind and rain protection and accessories, such as gloves, hats and arm, leg and shoe covers.
POC entered the road bike scene in 2014, with the AVIP collection, which combined different technological and design solutions to improve a cyclist’s protection whilst riding on the road. POC Raceday was then seen as the natural next step, to focus on ‘no compromise performance and created for racing and speed.’
POC Fondo, has been built on the knowledge and experience gained in creating AVIP and Raceday and focuses on fit and comfort to ‘embrace and enhance the passion associated with road cycling.’
Oscar Huss, Head of Product Development at POC said “We wanted to translate all the experience we have gained from AVIP, RaceDay and working with professional cyclists to come up with a range which represented more than just performance but would also support and improve the riding experience for any rider.”
He continued, “The feedback from our partners has given us invaluable guidance and knowledge in design, manufacturing and making. Together we have researched different fabrics, panels and compositions and the insights have been carefully transferred and translated into the POC Fondo range of products to meet the needs of dedicated cyclists.”
