Performance multisport brand and wetsuit specialist ROKA Sports has announced that it will be the exclusive wetsuit and preferred swim partner of the LA Tri Club beginning in 2015.
ROKA Vice President of Sales & Marketing Ryan Dolan said, “LA Tri Club is one of the nation’s largest and most successful triathlon clubs and stands out for its commitment to member experience and community, regardless of ability or experience. We look forward to working closely with LA Tri Club to enhance their member’s experience over the next several years with our product innovation and support.”
Los Angeles Triathlon Club President Paul Hekimian added, “LA Tri Club is super excited to partner with ROKA. Our members are always looking for the best performance products on the market, and having a multisport company that was created by swimmers and triathletes for athletes of all abilities was important in our decision making process.”
He continued, “ROKA’s advanced-technology, innovative materials and patent pending designs have quickly moved ROKA to the top of the market. LA Tri Club is proud to partner with a performance driven brand such as ROKA.”
LA Tri Club has become one the US nation’s largest triathlon clubs. Based in Los Angeles and founded in 2000, LA Tri Club connects a ‘community of supportive and committed athletes to create extraordinary memories and lifelong friendships through education, training, volunteer, race and social experiences.’
ROKA was founded in 2011 by two former All-American swimmers from Stanford University, who, ‘after being frustrated by the offering on the market, set out to make the fastest wetsuits on the planet.’ After two years of intense R&D, and testing by athletes of all abilities, ROKA launched its patent-pending Maverick wetsuit, Viper swimskin and SIM short training lines in 2013.
ROKA products were immediately sought out by elite and developing swimmers alike. Professional athletes in ROKA finished First Out of the Water at back-to-back IRONMAN World Championships, IRONMAN 70.3 World Championships, and ITU WTS Grand Finals, as well as many other races around the world.
In 2014, ROKA athletes Javier Gómez and Gwen Jorgensen won three World Championship titles. ROKA is also the Official Swim Sponsor for all US IRONMAN races as well as the IRONMAN World Championships.
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