Rodale, the publisher of Runner’s World, positioned as the ‘world’s leading healthy lifestyle media company’, has tied up with SilverLine, the specialist digital video publishing platform for endurance events. In a deal announced today the strategic partnership will deliver Runner’s World branded video content across the SilverLine NOW network.
As a part of the new partnership, a new ‘Runner’s World Channel’ will deliver premium running content through SilverLine’s ever expanding network of endurance event partners across the United States. The new channel will host video training tips, race previews, inspirational stories and more from the experts at Runner’s World.
Additionally, SilverLine’s event partners will benefit from an affiliate relationship with Rodale’s products and services.
“SilverLine is the only digital video publishing platform with a laser focus on the endurance sports industry,” said SilverLine co-founder, Jayme Anne Goldberg. “We are honoured to partner with Runner’s World, the world’s leading running content provider, to expand the reach of their digital content through our network.”
She continued, “Along with Rodale, SilverLine is fully committed to helping our event partners improve the athlete experience with premium video content and grow their businesses through new revenue models and digital strategies. As Rodale continues to invest in digital content we look forward to delivering their expertise to endurance athletes across the world.”
“We are excited to team up with SilverLine, which will help us connect the Runner’s World brand with an even broader racing audience,” said Beth Buehler, SVP of Digital Strategy and Operations for Rodale. “This partnership will enable us to showcase our video offerings across new channels and networks, significantly expanding our reach in a digitally-forward and innovative way.”
Race director and author Dave McGillivray of DMSE Sports noted “As competition increases for sponsorship support and runner participation, what SilverLine has created has come at a critical time. It gives race directors an edge to market our events more efficiently and to enhance the race experience for our participants.”
He continued, “This new partnership between SilverLine and Rodale, through the launch of the new Runner’s World Channel, makes it easier for race directors to deliver more value to both our athletes and our sponsors.”
www.rodaleinc.com
www.silverlineglobalinc.com
