SilverLine Global, the leading digital media activation platform for endurance events, has launched a new experiential media and digital sponsorship product for endurance events and brands. Developed in partnership with Strava, SilverLine’s new Event Challenges platform features virtual participatory contests that are designed specifically for event managers and sponsors.
The platform is launching today with the Marine Corps Marathon Challenge Series. First in a series of three challenges for the 40th Marine Corps Marathon is the ‘MCM Run Around the World Challenge’. Tasking the global MCM running community to tally up its collective running miles in September, this challenge will bolster the impact of the prestigious Marine Corps Marathon event.
October will then see a ‘Welcome to Taper Town Challenge’ as excitement builds in the final weeks before the historic event. The series finale will ‘Honor our Veterans’ with a special post-event Challenge designed to reengage the MCM running community after the event has concluded.
Diversifying SilverLine’s product offering beyond its video network, the Event Challenges platform ‘provides new and sponsorable digital assets that extend connections for event managers beyond the prime-time event period.’ The company adds that this expands client events’ reach into broader audiences beyond the core participant base.
“SilverLine is changing how endurance events and brands leverage digital technology,” said Jayme Anne Goldberg, co-founder, SilverLine Global. “Together with Strava, the new Event Challenges platform provides highly engaging and relevant experiential media opportunities.”
She added, “These virtual events deliver a new digital asset for events while complementing their existing offline products for sponsors. SilverLine’s brand neutral platform provides sponsors the flexibility and control to build custom, branded experiences that are tightly woven into the fabric of each event community.”
“We chose to work with Strava because they are one of the most respected and established brands in the endurance community,” said Holden Comeau, co-founder, SilverLine Global. “Their superior technology and shared commitment of creating great athlete experiences is a key differentiator for the success of this project.”
“We want to continue to grow Strava’s community of runners and give them more ways to engage with each other,” added David Lorsch, Vice President of Strategy and Business Development at Strava. “Collaborating with SilverLine gives us the opportunity to enhance our connection with running events, and we’re happy to work with them to inspire athletes around the world.”
“With more than 30,000 runners and a motivated global community of participants and supporters, the Marine Corps Marathon is always looking for new, innovative ways to engage this community,” said Marc Goldman, Marine Corps Marathon Sponsorship/Marketing manager.
“The new Event Challenges platform from SilverLine gives MCM a way to connect with our participants and supporters throughout the entire year while providing a new and relevant digital asset that we can offer to our sponsors.”
Working with both event properties and directly with brand sponsors, SilverLine will announce several other event challenge programs in the coming months.
SilverLine is a leading digital media activation platform for the endurance sports industry. SilverLine provides digital sponsored media solutions such as video, community-based activations and digital media hubs ‘empowering endurance sports events and brands to leverage and monetize digital technology.’
www.silverlineglobalinc.com
www.strava.com
www.marinemarathon.com
