Strava, the social network for athletes, has announced a partnership with Zwift, the leader in fitness entertainment for indoor cycling. Every year, Strava Premium cyclists will now receive two consecutive free months of Zwift, the premier multiplayer online indoor cycling and gaming experience.
Strava Premium cyclists will be offered two free months of Zwift starting in early November. In recent weeks Zwift has moved from a free trial, beta mode to a subscription structure. The partnership with Strava is aimed at delivering further benefits for its Premium users – and will help to extend the reach of Zwift.
Strava will also be updating its feed to distinguish Zwift activities. Additionally, virtual miles ridden with Zwift and other trainers will be split from outdoor activities and real-life segments. Trainer activities will have their own leaderboards, providing indoor cyclists ‘greater engagement and delineation between indoor and outdoor rides.’
“We want Strava Premium athletes to have the most engaging experience possible – all year long, whether they’re indoors or outdoors,” said David Lorsch, Strava’s VP of Strategy and Business Development.
“This makes for a natural and compelling partnership with Zwift. Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership.”
Zwift has confirmed its monthly subscription price for the UK will be £8 per month. Strava Premium, for £3.99 per month (£39.99 per year), grants access to Strava’s most innovative technology… In addition to two free months of Zwift, Premium athletes will have access to a new suite of indoor cycling features, including customizable indoor training plans, videos and tips from some of the world’s best coaches.
“We’re teaming up with Strava to dramatically improve the way that cyclists ride indoors,” said Mike McCarthy, Zwift’s VP of Partnerships. “There is a natural synergy between the social indoor experience Zwift delivers and the social network Strava has built around outdoor activities. Riding indoors more often with greater motivation and access to data helps build fitness that helps riders enjoy their outdoor rides much more.”
