From 2-4 July 2015, close to 400 brands from more than 20 countries will present their products at ISPO SHANGHAI 2015. ISPO’s summer show in China takes place on over 30,000 square metres of expo space and will showcase new products from the outdoor, health & fitness, running, action, sportstyle, water sports and functional textiles categories.
Themed villages will provide content to specific areas, such as the Running Village, the Paddling & Watersports Village and the Action & Sportstyle Village.
Demand higher than expected
As of the beginning of May close to 400 brands have applied to participate in the show. The reserved space outstrips ISPO’s initial plan by 17%. According to the expo team this satisfies all expectations so far. “The interest in ISPO SHANGHAI is a proof to both the growing popularity of sports across Asia and the sports industry’s acknowledgement of the importance of this expanding market,” said Klaus Dittrich, CEO of the organising team at Messe München.
Taking place at the Shanghai New International Expo Center (SNIEC), key brands have already confirmed participation in ISPO SHANGHAI span the world of sports. They range from outdoor brands such as Mammut, Fjällräven, Black Diamond, Outdoor Research, Osprey and Camelbak. Plus, Point65, Feathercraft, Clipper, Epic, Bateau, and Adidas Swimwear, all from water sports, to LifeFitness, 2XU, CEP, Skins, and Power Balance from the multisport/fitness area.
A number of Chinese market leaders have signed up, too, including Tittalon, Highland Camper, BlackDeer and Fire-Maple.
The EOG (European Outdoor Group) exclusively supports the outdoor segment of ISPO BEIJING and now also this new summer exhibition and multi-sport platform in Shanghai.
“ISPO has always been the place where the sports & outdoor communities get together”, explained Rolf Schmid, CEO of Mammut Sports Group and president of EOG. He continued, “China is the market with the largest potential in this industry.”
Other partners include the World Federation of the Sporting Goods Industry (WFSGI), the SOG (Scandinavian Outdoor Group), Assosport, CCAGM (the Chinese association for department store managers), and Fitness China.
After the success of ISPO’s Village concepts at ISPO BEIJING and ISPO MUNICH, ISPO SHANGHAI will also feature this model and its focus on maximum brand visibility. The Running Village, which was particularly popular in Beijing because of a co-operation with local clubs, media, events and a growing running community will include a multi-brands running concept store with integrated workshops, training and forums.
ISPO is currently holding the ISPO ACADEMY CHINA TOUR from 11-22 May. This two-week tour visits four key cities across China and underlines ISPO’s intention of supporting and educating local sports and outdoor retailers.
Subjects covered by the seminars include ‘Knowhow transfer for sports and outdoor retail in China– the development of the European retail market’; ‘China outdoor market analysis’; ‘Branding and pricing’ and ‘How to use new media to boost sales’.
