The HUUB brand of triathlon wetsuits, together with its South Africa Distributor T3 Multisports, has announced a partnership with Triathlon South Africa (TSA).
HUUB will provide its state-of-the-art wetsuits to TSA as the official wetsuits of Triathlon South Africa. The announcement marks a new stage in the rise of HUUB as a global leader in wetsuits and triathlon kit and the rise of the sport of triathlon in South Africa and on the African Continent. HUUB and T3’s commitment to TSA is a massive step forward in the triathlon space in South Africa.
Debbie Alexander, President of Triathlon South Africa, said “We are very happy and honoured that HUUB and T3 Multisports have chosen to be associated with Triathlon South Africa. We welcome this backing as we share the same commitment to the growth of our sport and the performance of our athletes and we look forward to building our brands together.
“I am thrilled that this partnership will give our national triathletes and paratriathletes the opportunity to benefit from HUUB’s innovative technology, especially in such a highly competitive international arena.”
HUUB CEO Dean Jackson said “As a young company, growing the brand in Africa with T3, we feel honoured and privileged to be associated with Triathlon South Africa. We’ve always been very confident in our research and in the science we adopt and the revolutionary product we’ve produced. We are delighted that the TSA national athletes will be experiencing the reality of our science and research. For HUUB to be standing shoulder to shoulder with Olympic competitors under the South African brand is truly special.
“In our short existence, we’ve been working flat out to prove that our technology and beliefs do work at the highest level of competition and there could be no better illustration of that than being able to put a national team into our suits and see them being put to excellent use all over the world. To say I’m delighted with this partnership would be an understatement! This is an incredibly proud day for all of us.”
Jackson continued, “Our early growth saw South African athletes wear our products with pride and lead the global charge for a ‘new, science-driven wetsuit’. Richard Murray, Henri Schoeman and Wian Sullwald along with female athlete Vicky Van der Merwe were the early adopters. They have now been joined by the long course ranks of Matt Trautman and Dianne Emery. How lucky are we as a company!”
The suits the TSA national athletes will use are the result of a strenuous technical research programme, which has revolutionised the thinking behind wetsuits for triathletes. Previously, the cycling and running disciplines benefitted from a technical approach to equipment, which the swimming element failed to replicate. HUUB’s research now offers options on suits that match the body type of athletes and maximises their potential.
HUUB recognises that triathletes do not all swim the same and the wetsuits are therefore available in two versions, one for swimmers with good body alignment and another which counteracts sinking legs during the swim. The wetsuits also utilise features that enhance body alignment and buoyancy, including built-in bicep and calf ‘release’ areas on the wetsuits to improve stroke efficiency and kick propulsion. The HUUB suits all feature a revolutionary break away zipper for vital transition speed.
T3 Owner Louis Daffarn said “We are a small business with a deep commitment to triathlon and its growth in Southern Africa. HUUB are deeply passionate and matched our commitment in this endeavour. We firmly believe that being the official wetsuit of the TSA national team will help us grow the business in South Africa, by having the triathlon community see what the suits do for our national athletes and broadening the awareness of HUUB being available in South Africa.”
HUUB was founded in 2011 as ‘a result of wanting to bring a new and proven product to market for differing types of swimmers and triathletes’. Based in Derby in the UK, the company offers its products in different buoyancies, recognising different swim types and styles.
HUUB, the company, is supported in its research efforts by Huub Toussaint, who is regarded as one of the world’s leading professors of human movement through water, and swim coaching specialist Swim-Smooth. Over the years Swim-Smooth has analysed and assisted more swimmers than any other triathlon swim coaching organisation.
www.huubdesign.com
www.t3multisports.co.za
