Strava, the global online community for athletes, has redesigned its mobile app specifically for Apple Watch. Strava’s ‘intuitive, sport-specific design’ will seamlessly integrate with Apple Watch’s distinctive technology, delivering ‘effortless connectivity and a more personal, engaging, and real-time training experience’ for cyclists and runners.
“Apple has shaped the space it operates in by pushing the boundaries of technology and design. Strava has been on a similar journey, connecting a global community of athletes through its innovative products and experience,” said Erik Joule, Strava’s chief marketing and commerce officer.
“The redesigned app will extend the breadth of Strava’s product portfolio from web (strava.com) and mobile (iOS and Android apps) to the most anticipated wearable device of our time, Apple Watch.”
Combining Strava’s and Apple’s shared passion for revolutionary technology and beautiful design, Strava for Apple Watch is a leap forward in innovation for online athletic communities.
Features of the Strava for Apple Watch include:
- Intuitive on-wrist display: athletes can track their performance on Apple Watch in real time while keeping their phones safely tucked away.
- Real-time segments: users receive alerts as they approach a starred segment, check elapsed time in the moment, then get instant results at the finish.
- Weekly training progress at a glance: utilising Apple Watch’s innovative Glances feature, Strava’s personalised training dashboard summarises weekly training volume and progress toward goals.
- Immediate hands-free results: completed activities automatically sync with Strava and results are instantly summarised on the Apple Watch display.
- Fast transitions between ride and run modes: multi-sport athletes can easily toggle between modes by using Apple Watch’s Force Touch sensing capabilities.
“Strava is committed to enhancing the experience for the athlete before, during and after each of his or her activities,” said Kyle Yugawa, design lead at Strava. “Strava for Apple Watch fulfils a big part of this commitment by delivering an optimum ‘live’ experience that leverages Apple’s beautiful design and Strava’s interface.”
Strava is the online network that connects the global community of athletes. Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities.
