UnitedHealthcare is teaming up with IRONKIDS for the third UnitedHealthcare IRONKIDS Henderson Fun Run, aimed at inspiring and motivating young people to lead active, positive and healthy lifestyles.
For the first time in Nevada, IRONKIDS will offer one-mile and quarter-mile tracks for physically challenged youth athletes.
The one-mile and quarter-mile UnitedHealthcare IRONKIDS Henderson Fun Run will take place on Saturday 3 October at 09:00 PT at the Henderson Pavilion – 200 South Green Valley Pkwy; Henderson, Nevada, 89012.
Onsite registration begins at 07:00, and each athlete will receive a race bib, t-shirt, goodie bag and finisher medal. The fun run course for ‘triathletes to be’ will take place along portions of the IRONMAN 70.3 Silverman triathlon course, which begins the next day.
UnitedHealthcare mascot Dr Health E Hound will lead youth and their parents in warmup exercises and join the kids at the starting line to officially kick off the fun run. The cost for registration and to participate is US$15 for kids ages 3 to 15.
As part of its race engagement, UnitedHealthcare is providing 50 free race admissions to the Boys & Girls Clubs of Southern Nevada to encourage participation.
“The IRONKIDS fun runs give our community the opportunity to have fun together, and begin their day being active and healthy. Walking and running are exercises everyone can do to maintain a healthful lifestyle,” said Don Giancursio, CEO, UnitedHealthcare of Nevada. “UnitedHealthcare is grateful for the opportunity to partner with IRONMAN to help children in our community live healthier lives.”
This is the fourth year UnitedHealthcare is supporting IRONKIDS as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. The UnitedHealthcare IRONKIDS 2015 Series features nine one-mile fun-runs and a dip-and-dash.
Obesity among children and adolescents has almost tripled since 1980, with nearly one in every three children being overweight or obese, according to the US Centers for Disease Control and Prevention (CDC).
Children from low-income and low-education households are three-times more likely to suffer from obesity, which is a leading risk factor for diabetes, heart disease and many cancers, according to America’s Health Rankings, an annual comprehensive assessment of the US nation’s health on a state-by-state basis. Nevada ranks 11th in the country with 26% of adults and 11% of youth estimated to be obese.
“We are thrilled to have a partner in UnitedHealthcare to sponsor these youth events as part of our IRONMAN series,” said Carola Ross, chief sales officer for IRONMAN. “The opportunity the IRONKIDS fun-runs offer young athletes is tremendous, as these races can be the catalyst for a lifetime of exercise and healthy living.”
IRONKIDS is owned by Ironman brand owner World Triathlon Corp (WTC). After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IRONKIDS relaunched in 2009 with nine events in the IRONKIDS National Triathlon Series. Since the inaugural year, IRONKIDS has seen more than 60,000 participants and has grown to over 40 events worldwide including races in Africa, Asia, Australia, Europe and North America.
The brand represents a ‘multi-dimensional approach to creating positive experiences for athletes, families and communities as well as embodies achievement and determination while fostering self-esteem.’ The IRONKIDS mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle.
