Triathlon Business International (TBI), ‘the industry organization dedicated to promoting the sport and the business of triathlon’, is now getting into gear for its annual Triathlon Pavilion at Interbike 2016.
Taking place at Mandalay Bay Convention Center in Las Vegas, on 21-23 September 2016, TBI is once again hosting its 25,000 sq ft Triathlon Pavilion at Interbike. As arguably the world’s largest B2B gathering for all things multisport, the Triathlon Pavilion within the main Interbike show is a dedicated area centrally located on the Interbike show floor.
Interbike is North America’s largest bike industry expo, and TBI has a number of activities running on the Triathlon Pavilion to ‘spread the multisport word’ to the wider bicycle trade – from retailers to distributors, media and also consumers. (With its ‘Customer Appreciation Day’, Interbike is this year opening its doors to consumers so that cyclists, triathletes and other enthusiasts get to check out the show on Friday 23 September.)
TBI’s Triathlon Pavilion is billed as ‘the best place to be located if you focus on or want to expand your business reach to triathletes, a growing segment of the bike industry.’
“The Triathlon Pavilion 25,000 square feet of space was sold out in 2015, and all companies across the triathlon industry are advised to get in quick to guarantee an expo booth,” said Richard Adler, TBI President.
“This truly is the best opportunity to get your multisport brand exposure to dealers across North America and beyond. The US is the world’s largest triathlon market and each year the Triathlon Pavilion is always buzzing with activity. This year will be no exception.”
A number of activities are planned around the Triathlon Pavilion to ensure footfall for participating exhibitors:
- TBI will be running workshops in the Triathlon Lounge within the Pavilion (further details on workshops will follow in the coming weeks)
- A ‘Pinot and Pints’ drinks reception will take place on Wednesday night at 17:00 local time
- ‘Jet Fuel’ coffee mornings will take place on Thursday and Friday morning
TBI Board Secretary Peter Hurley added, “We also have sponsorship opportunities available this year at the workshop stage, ‘Pinot and Pints’ drinks reception and ‘Jet Fuel’ coffee mornings. With the Triathlon Pavilion taking a prime location on the Interbike show floor, this represents another great opportunity for brand exposure.”
- Returning exhibitors to the Triathlon Pavilion can register online
- New exhibitors at the Triathlon Pavilion are invited to apply online
(There is an 8% discount for TBI members.)
Triathlon Business International is dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, TBI’s mission is to leverage the knowledge, talent and resources of the leaders in triathlon to the benefit of the sport by increasing and retaining advocates of triathlon and fostering a positive image of the sport.
