Described as the world’s finest road cycling exhibition – the second Rouleur Classic show takes place in the heart of London’s West End at the beginning of November. Running from Thursday 3rd to Saturday 5th November, the organisers Telegraph Events and Gruppo Media have announced a sell-out event – with ‘the stellar line-up of brands participating, now fully complete’.
There will be 43 leading cycling brands in attendance, presenting some of the latest high performance bicycles, apparel, accessories and training devices – whilst their ‘experienced and knowledgeable product experts will be on hand to offer insightful advice to the discerning Rouleur Classic audience’.
The majority of brands attending were involved in the inaugural 2015 launch event; however, the 2016 Rouleur Classic welcomes new additions, including: Specialized S-Works, Cervélo, Storck, Scott, LOOK, Rotor, Stages, Tacx, Katusha, POC, GORE and Polartec.

A full list of the premium brands in attendance is listed below:
Bicycle brands:
S-Works
Colnago
Pinarello
Scott
Cervelo
Passoni
Storck
Alchemy
Cannondale
Kinesis
Kyklos
Sarto
Factor
Wilier
Dassi
Look
Training, components and accessories:
Zwift
Tacx
Elite
SRAM
Stages
Campagnolo
Continental
Edco
Giro
Lightweight
Rotor
Sidi
ZIPP
Wattbike
ENVE
Adidas Eyewear
Clothing:
Ashmei
ASSOS
Castelli
POC
Polartec
Gore
Endura
Katusha
Gore Bike Wear
Polartec
Velobici
Rouleur Classic has again attracted a list of legendary cycling special guests and VIPs. The organisers note that the quality has outstripped the 2015 event, with attendees in 2016 including Tour de France Director Christian Prudhomme, former TDF winner Jan Ullrich, pro cyclists Alexander Kristoff, Jan Bakelants and Ashleigh Moolman, Team Directors Sean Yates and Brian Holm, plus Olympians Joanna Rowsell Shand, Laura Trott and Jason Kenny.
Bruce Sandell, Managing Director of Gruppo Media said “The Rouleur Classic continues to deliver the best premium road cycling experience – we are delighted to welcome so many inspiring guests and fabulous brands to our Road Cycling Emporium. We already have a waiting list for 2017’s event – the show is building serious positive momentum.”







