Alex Coventry has joined UK distributor ZyroFisher as LOOK Sales and Marketing Manager. As an experienced sales and marketing professional with over 12 years’ experience running UK sales operations for a number of premium cycling brands, Alex will be responsible for the sales and marketing of the LOOK Bikes programme and will work closely alongside the ZyroFisher sales and marketing teams.
Alex will be supporting retailers across the UK & Ireland with staff training sessions, demo days and staff riding experiences to help drive sales. Alex will also grow the brand’s presence across all media channels.
Alex said, “I am excited to be working with LOOK, a company with a fantastic history and continued flare for carbon innovation. I strongly believe ZyroFisher has the ability to deliver top quality support to dealers and I am looking forward to working closely with all LOOK retailers.”
Nikki Hawyes, Head of Fisher Brand Portfolio at ZyroFisher, commented, “We are right in the middle of the LOOK bike selling period so it’s a great time for Alex to be joining us. We are excited to work with him to maximise the growth of the LOOK collection.”
