ZyroFisher and PowerBar have announced that as of 30 August 2016, ZyroFisher will no longer distribute PowerBar products in the UK and Ireland. According to ZyroFisher, ‘the business relationship with PowerBar has been fruitful, but ends in mutual agreement due to changes in strategic direction from both organisations.’
For further information, customers should contact bestellungen_UK[at]powerbar.de.
ZyroFisher adds that the company wishes PowerBar all the very best for its new direction.
In 1986 PowerBar developed ‘the world’s first energy bar’ and went on to become a leading international sports nutrition brand. Today, the brand helps athletes ‘perform better by providing them the power to push through boundaries and this is why world renowned sporting events like Ironman and the Tour De France, as well as hundreds of world class athletes, rely exclusively on PowerBar products.’
www.zyrofisher.co.uk
www.powerbar.de
