Altium i10, the specialist altitude simulator used by world class athletes, through to endurance sport enthusiasts, has confirmed its latest brand ambassador. The company is pleased to announce that British half marathon champion Jessica Coulson is now on board with Altium i10.
Jess Coulson is aiming to secure a spot for Rio 2016 and the British Olympic team when she races at a number of key events in the coming months. Having had a strong year in 2015, setting personal bests and becoming British champion, Jess has firmly set her sights on her ultimate goal of Rio.
Hoping to secure selection for Rio, and her first Olympic Games, Jess welcomed the chance to get on board with Altium i10. She said, “Working with the Altium i10 team and the altitude simulator itself has already started out as a fascinating journey.”
She continued, “As I juggle intensive training and full-time work [as a Senior Research Assistant into muscle and bone health], I was initially intrigued at the science behind the Altium i10. The endurance sport benefits of being at altitude are well documented; and the Altium i10 offers a convenient way to simulate altitude.
“I’ve found the device easy to use – and even better, I perform my ‘altitude training’ sitting on my sofa watching TV in the comfort of my home!”
Alan Montgomery, Director at Altium i10 elaborated on the device’s benefits. He noted, “At high altitude, athletes have a reduced amount of oxygen they are able to breathe in. This then triggers the body to improving oxygen efficiency.”
Montgomery continued, “Improving oxygen uptake is key to boost cardiovascular fitness. Altium i10 works to simulate altitude, and thus improve oxygen efficiency. The device measures and reduces the oxygen concentration that you breathe in. Typically, over a period of 28 days, with an athlete using the device for one hour a day, every other day, the body adapts to improve oxygen flow to the muscles.”
He added, “It’s fantastic to have Jess on board as another elite athlete keen to boost performance with Altium i10. We wish her the very best in her forthcoming races and intensive training – and all of us hope she gets to book that ticket to Rio!”
Officially launched in September 2015, at the Cycle Show in Birmingham, UK, Altium i10 has been making waves across the endurance sport community in recent months. The Altium i10 is currently being used by keen amateur athletes competing at age-group level, along with elite cyclists, runners and triathletes aiming for the Olympic Games and the pinnacle of their chosen international sport.
Altium i10 is billed as ‘The performance edge you have been searching for’. It offers a way of physically stressing the body to simulate altitude without overloading the body. It is a convenient and alternative method of training that simulates the benefits of being at altitude.
