ASICS has appointed Björn Hamacher as Director of Marketing for the EMEA region. He will begin his role on 1 July 2016… ‘with a strong focus on maximising ASICS’ digital marketing tools and creating campaigns that engage consumers on a deeper and more personal level.’
Hamacher will be responsible for marketing ASICS’ performance brand as well as its lifestyle brands – ASICS Tiger and Onitsuka Tiger – across Europe, the Middle East and Africa. He will form part of the ASICS global marketing team, and report directly into ASICS EMEA Chief Executive, Alistair Cameron.
Björn Hamacher, Director of Marketing, ASICS EMEA said, “I can’t wait to start my new assignment taking ASICS’ marketing across EMEA to the next level. With digital playing a key role in how we engage with consumers, I am looking forward to executing new and exciting brand campaigns and influencer programmes.
“To be leading the talented marketing teams across the region, whilst building stories around ASICS’ market leading products, is a huge privilege and I am very excited to join the team.”
Hamacher is currently Marketing Director for ASICS Central Europe – responsible for key markets including Germany, Austria and Poland – and has been transforming the marketing mix in the region since his appointment in August 2015.
During his 11 months with ASICS Central Europe, Hamacher has led on a number of successful influencer programmes, including the ‘ASICS Frontrunner’ and ‘ASICS Training Squad’ communities in Germany.
The 36 year old is a sports fanatic with a track record in social media and digital marketing in the FMCG industry. For 10 years prior to joining ASICS, Hamacher held a number of marketing roles at the Coca-Cola Company, including leading on high profile pan-European marketing campaigns for the Fanta brand.
Alistair Cameron, CEO, ASICS EMEA, added “We’re delighted with the appointment of Björn Hamacher as Director of Marketing for the EMEA region. He has an excellent knowledge of the ASICS brand and digital marketing, having been rapidly transforming our marketing mix in his region with a series of successful influencer campaigns, product placement and celebrity endorsements.
“We look forward to Björn bringing his undoubted expertise in these areas to the wider EMEA region as we continue to digitise both ASICS’ marketing, and our wider business.”
