UK bike distributor Direct365 has teamed up with IRONMAN to launch an ‘exclusive range of recreational sports road bikes and lightweight kids sports hybrids under the iconic IRONMAN brand’.
The initial range consists of 14 models that are designed to meet the needs of fitness and recreational riders. The bikes are made of lightweight alloy frames and modern components, and are positioned as being ‘ideal for a daily workout, a fast commute, or a casual weekend ride’. The range is available at Halfords, Argos, Amazon UK, Shop Direct, Littlewoods and Bikesdirect365.com.
Neal Holdsworth, Managing Director Direct365 said “This is an exciting opportunity for us, and we are thrilled to partner with IRONMAN to bring these bikes to consumers.
“With the success of British cycling over recent years and more people getting into cycling, UK riders are doing more research and looking for more ‘fit for purpose’ bikes. The IRONMAN brand and product positioning are perfect for the leisure road sector and for the lightweight, kids sports hybrid market that’s booming.”
“The ability to work with Direct365 on a bike that anyone and everyone can ride is a great opportunity to connect not only with our athletes but also their family and friends that enjoy physical activity,” said Nathalie Bishman, Senior Director of Global Licensing for IRONMAN. “The IRONMAN spirit goes beyond race day and this bike launch certainly broadens our appeal across all levels of endurance sports.”
Founded in 2009 and based on over 25 years of experience supplying and working within the bicycle industry, Direct365 is a UK Distributor that specializes in sourcing products with an edge and mass appeal. With a growing portfolio of licensed products and house brands the company is focused on selling products via a fully supported supply chain with in-house technical after sales care.
Direct365 has a wide network of suppliers delivering products in many sectors including bicycles, cycle accessories, technical sports clothing, gloves, gifts, garments and garment accessories.
www.direct365ltd.com
www.ironman.com
