Wetsuit and apparel specialist ROKA Sports and IRONMAN, ‘the largest participation sports platform in the world’, have announced an expanded partnership that names ROKA as the Official Swim Course Sponsor of the IRONMAN 70.3 U.S. Series. The latest announcement builds on ROKA’s current official swim course sponsorship of the IRONMAN US Series through 2017.
Now slated to extend through 2018, the expanded IM 70.3 partnership will also include the 2017 IRONMAN 70.3 World Championship event that will take place in Chattanooga, Tennessee. As part of the partnership, IRONMAN will continue to carry an assortment of ROKA co-branded performance products including swimskins, wetsuits, caps, goggles and other swimwear.
“ROKA is a strong supporter of IRONMAN, and this partnership reflects our shared commitment to the sport of triathlon,” said Andrew Messick, Chief Executive Officer of IRONMAN. “They produce top-of-the-line swim gear that has helped our athletes achieve their race goals, and the company continues to add innovative products. We are pleased to extend our relationship with ROKA as we work together to continue enhancing the athlete experience.”
ROKA became the Official Swim Course Sponsor of the IRONMAN US Series in a partnership that began last year, and ROKA notes that athletes at the 2015 IRONMAN World Championship wore its swimskins more than any other brand. According to the annual swimskin count conducted by LAVA Magazine, at the 39th edition of the IRONMAN World Championship, nearly 25% of the field of more than 2,000 triathletes relied on swimskins made by ROKA.
“With all the great people involved, being part of these events is an inspiration for the company, and we are excited to expand our partnership with IRONMAN,” said Rob Canales, co-founder and CEO of ROKA.
“It gives us the opportunity to continue connecting directly with athletes, and their dedication fuels our commitment to achieve the best in innovation. We look forward to working closely with IRONMAN and their amazing athletes as we elevate their experience through continued support, initiatives and ground-breaking products.”
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