In what is being seen as a controversial move, industry organisation Triathlon Business International (TBI) has today announced that Lance Armstrong will attend its 7th Annual Conference presented by ACTIVE Network, on 22-24 January 2017 at the Fairmont Hotel in Dallas, Texas. TBI also announced that it is extending Early Bird registration through 9 December 2016.
Armstrong will sit down with Slowtwitch.com publisher Dan Empfield for a discussion about the future of endurance sports. He will also talk about what has brought his attention back to his original sport of triathlon. Conference attendees will have the opportunity to interact with Armstrong during a Q&A period.
“It’s an exciting time to be in the triathlon and broader endurance space, dreaming up new ways to give athletes the experiences and information that celebrates the multisport lifestyle,” said Armstrong. “I’ve been passionate about the endurance world since I was a kid growing up in Texas.”
With the theme Profitability & Success in Triathlon – Sharing Solutions to Shape the Future of Multisport, TBI Conference attendees will hear from key industry leaders including USA Triathlon CEO Rob Urbach, ACTIVE Network’s Sam Renouf, World Champion and Paralympic triathlete Melissa Stockwell, to name a few.
A range of important and timely topics will be addressed, including:
- The future of triathlon – growth, technology, globalization;
- Diversity markets including African American, Latino and women;
- Monetizing the entire event lifecycle;
- Corporate wellness programs for multisport participation growth;
- Working with municipalities;
- New and redefined retail models;
- Alternative race formats to offer participants; and more.
More topics and keynote speakers will be announced in the coming weeks. The conference is also positioned as the ‘optimum place for important business conversations, to make valuable connections and to immerse in two days of networking’.
For the first time, TBI and USA Triathlon are collaborating to consecutively present their respective annual conferences. USA Triathlon’s Race Director Symposium, the leading educational event for multisport race directors in the United States, will be held from 20-22 January, with joint programming on Sunday 22 January, with TBI.
There are discounted rates for those who want to attend both events. Discounted registration packages are available on TBI’s and USA Triathlon’s registration sites. The combination conference package will allow an attendee to register for the second conference in a single transaction at a 25% discount.
Registration Early Bird fees for the 7th annual TBI event are US$595 for current TBI members and US$695 for non-members. Early Bird registration has been extended through 9 December. Registration includes all sessions, meals, the networking events and one ticket to the Ron Smith Awards celebration. Once delegates register for the TBI Conference they can register for the USA Triathlon Symposium at a 25% discount. Special conference room rates are available at the conference host hotel, the Fairmont Dallas, through 7 January 2017.
Registration rates for the 2017 Annual TBI Conference presented by ACTIVE Network:
- 11 October to 9 December 2016: US$595 members (member number required / US$695 non members)
- 10 December to 10 January 2017: US$695 for members / US$795 non-members
- 11 January and after: US$795 for members / US$895 non members
Companies interested in conference sponsorship or Expo space should contact feedback@triathlonbusinessintl.com.
Sponsors of the 2017 TBI Conference include ACTIVE Network, the Dallas Sports Commission, Headsweats, Endurance Sportswire, and Bicycle Retailer and Industry News (BRAIN). TBI Corporate Partners are Ashworth Awards, MPA Event Graphics and FinisherPix.
Conference details and online registration are available online.
